GET 20% OFF Launch Training using code LAUNCH20. Align your organization around launches that deliver results. Explore the Course →

Enroll Now
Resources > Webinars

Getting Executive Buy-In


Webinar Slides Download the Slides

Product people are expected to overcome plenty of challenges to successfully build products that solve customer needs. But what happens when the main challenge isn’t building the product, it’s dealing with your CEO?

Join Paul Young, vice president of product for Pragmatic Institute, and Mike Belsito, co-founder of Product Collective as they discuss:

• What the relationship looks like between product teams that thrive and their executive teams
• The primary causes of breakdown between product teams and the C-suite
• The steps you can take to strengthen executive buy-in

Don’t miss out on how to work with executive management to ensure that the right products are conceived, built and launched.

Author

  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

    View all posts
Tags: executive buy in

Most Recent

Pragmatic Institute webinar: How to Drive a Product-Led Mindset (and Make It Stick)
Webinar

How to Drive a Product-Led Mindset (and Make It Stick) with Roman Pichler

Here’s a quick question for you: Does being a product manager often feel like a struggle? Is a lot of your time taken up with answering feature requests and creating management reports? Are your energy...
Read More
Pragmatic Institute Webinar: Conversion Isn’t a Problem with Sales, It’s a Problem with Product Marketing
Webinar

Conversion Isn’t a Problem with Sales, It’s a Problem with Product Marketing

Great products don’t sell themselves. Even the best product can fail if your market doesn’t understand its value proposition – it’s like putting a masterpiece in a dilapidated store. In this webinar, we’ll explore how...
Read More
Pragmatic Institute Webinar: Gain an AI Edge in Your Product & Product Marketing Job Search
Webinar

Gain an AI Edge in Your Product & Product Marketing Job Search

The job market for product managers and product marketing managers has changed. There are fewer roles, more competition, and hiring managers increasingly value candidates who know how to leverage AI in their work. The traditional...
Read More

OTHER WebinarS

Pragmatic Institute webinar: How to Drive a Product-Led Mindset (and Make It Stick)
Webinar

How to Drive a Product-Led Mindset (and Make It Stick) with Roman Pichler

Here’s a quick question for you: Does being a product manager often feel like a struggle? Is a lot of your time taken up with answering feature requests and creating management reports? Are your energy...
Read More
Pragmatic Institute Webinar: Conversion Isn’t a Problem with Sales, It’s a Problem with Product Marketing
Webinar

Conversion Isn’t a Problem with Sales, It’s a Problem with Product Marketing

Great products don’t sell themselves. Even the best product can fail if your market doesn’t understand its value proposition – it’s like putting a masterpiece in a dilapidated store. In this webinar, we’ll explore how...
Read More
View More

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Subscribe