Getting Executive Buy-In

March 21, 2017

Product people are expected to overcome plenty of challenges to successfully build products that solve customer needs. But what happens when the main challenge isn’t building the product, it’s dealing with your CEO?

Join Paul Young, vice president of product for Pragmatic Institute, and Mike Belsito, co-founder of Product Collective as they discuss:

• What the relationship looks like between product teams that thrive and their executive teams
• The primary causes of breakdown between product teams and the C-suite
• The steps you can take to strengthen executive buy-in

Don’t miss out on how to work with executive management to ensure that the right products are conceived, built and launched.

Author

Pragmatic Editorial Team

The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

View all posts

Tags: executive buy in

Most Recent

Webinar

Building AI Agents for Product Work: Live builds in Claude, ChatGPT, and Microsoft Copilot

We’re in the Age of Accountability for AI. Product managers are expected to show it’s elevating the quality of their work, not just the speed of it. Moving from prompting to delegating, handing AI agents...

Webinar

Smarter Market Discovery with AI

Let’s be honest: discovery research takes time, and many product teams simply aren’t getting enough of it done. Conducting customer conversations, reviewing pages of notes, and identifying the problems worth pursuing can quickly become overwhelming....

Webinar

How PMMs Are Dealing with Product Shipping Faster than Ever

Product velocity has never been higher, and product marketers are feeling the squeeze. Every new feature, model update, or release adds to an already overflowing launch calendar, leaving PMMs scrambling to keep up instead of...

OTHER WebinarS

Webinar

Building AI Agents for Product Work: Live builds in Claude, ChatGPT, and Microsoft Copilot

Webinar

Smarter Market Discovery with AI

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.