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Design
Product Design Course

Create innovative products by design

  • Learn how to take a human-centered approach to market problems.
  • Partner with designers to create intuitive products the market will embrace.
  • Work with designers to deepen a shared understanding of your target users, reframe market problems to elicit new ways of thinking, and iterate on potential solutions through prototyping and market feedback.
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Pragmatic Institute Product Design Flag
$1,295.00 Online | On-Demand  +Taxes
$1,495.00 In-Person  +Taxes

As low as $107.92/month with Affirm logo.
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In Person Course

  • 7 hour instruction
  • PMC certification
  • Tools, templates, examples
  • Peer community
  • Weekly instructor office hours
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Corporate Training

  • 7 hour course
  • 1-2 sessions
  • PMC certification
  • Training for whole team
  • In-person or virtual
  • Peer community
  • Weekly instructor office hours
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Live Online

  • 7 hour course
  • Morning or afternoon
  • PMC certification
  • No travel
  • 1-2 sessions
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What you’ll learn in Design

Discover the Power of Design

  • Align on responsibilities to determine how best to collaborate throughout your project
  • Provide context that helps designers serve the user while also meeting business goals

Build and Leverage User Expertise

  • Collaborate on developing and refining user personas
  • Map a persona’s current experience and analyze challenges and pain points so your team can envision an ideal future state

Foster Innovation

  • Drive cross-functional exploration of market problems
  • Use ideation activities for unlocking new ways of thinking and evaluation tools for deciding which ideas to pursue

De-Risk Solutions

  • Select the right prototype based on what you want to learn and when you want to learn it
  • Provide market-focused critique and effective feedback to help evolve design work

Common Roles:

  • Product Management
  • Product Owners

Tools and templates you’ll learn in this course:

  • Action Plan
  • Product Management and Design Kickoff Template
  • Provisional Persona Template
  • Refined User Persona Template
  • Experience Map Template
  • "How Might We" Statements Template
  • Ideation Prompt Cards
  • Ideation and Evaluation Outcomes Template
  • Evaluation Activities
  • Direct Market Feedback Guide

Who should be a Certified Genius?

Pragmatic Institute’s certifications are sought-after the world over, and are the best way to tell everyone about your product expertise. Prove that you’re a product genius with Pragmatic certifications. 

Product Manager Certification Badge

Pragmatic Product Manager

How to get certified: Complete the prerequisite course Foundations, Focus, and Build courses.

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Product Marketer Certification Badge

Pragmatic Product Marketer

How to get certified: Complete the prerequisite course Foundations, Market, and Launch courses.

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Product Master Certification Badge

Pragmatic Product Master

How to get certified: Complete the prerequisite course Foundations, Focus, Design, Build, Market, Launch, Price, and Insight courses.

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Which Course Is Right For You?

Pragmatic Institute has the courses and learning tracks you need, to master the skills you care about most. 

Find the course that is perfect for you.

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Product Course Guide
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On the Framework for Design

Pragmatic Framework Icon

The Pragmatic Framework has helped thousands of organizations around the world streamline their processes so they can build and market better products.

Explore the key framework activities that we examine in Design:

Use Scenarios
User Personas
Innovation
Market Problems
See our full framework
Cindy Cruzado has more than 25 years of product and go-to-market experience in the high-tech software industry. She has worked with multiple industries, including higher education, meteorology, finance and CRM.
Cindy Cruzado
Cindy Cruzado
Amy Graham has more than a decade of experience in product management, development and operations. Amy has launched and managed a variety of products, including multi-million dollar software projects and mobile apps. Prior to joining Pragmatic Institute, Amy was vice president, client services and product development at TalenTrust. She previously served as director of technology solutions at Bright Horizons Family Solutions and on the leadership team at Work Options Group.
Amy Graham
Amy Graham
Paul has more than a decade of experience in hardware, software and services product management and marketing. During his career, Paul has launched and managed dozens of products, started his own business and successfully implemented the Pragmatic Framework at several companies. His focus on building market-driven teams gives him a unique ability to relate to product management teams and executives that are transforming their business.
Paul Young
Paul Young
Dan is a proven product management leader, passionate about helping companies improve their product strategy and operations. He has extensive experience as a product management instructor, mentor and coach. Over his multi-decade career, Dan has led a wide variety of product teams across various industries. “I absolutely love teaching product management best practices and there is no better platform for doing this than the Pragmatic Framework. Being a Pragmatic instructor allows me to channel my passion for helping teams build great products.”
Dan Corbin
Dan Corbin
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Instructors for Design

All of the instructors that teach Design have decades of hands-on, industry-relevant experience. They’ve worked as product executives at startups and Fortune 500 companies. And they have all used the Pragmatic Framework to build and market products people really want to buy. 

Learn from experts who have been in your shoes armed with battle-tested tools and strategies designed to turn product managers into product masters.

TRUSTED ALL OVER THE WORLD

What our students are saying

“Overall, fantastic experience! Real-life examples and the activities helped to solidify the concepts and the value. [The instructor] helped all of us to feel comfortable and engaged.”
“This class was amazing! Our instructor did a great job at understanding our needs and our class makeup (product and designers) so it became very exciting to see all of the interactions.”
“Of the 7 Pragmatic courses I've taken, this was my favorite. It seemed more hands-on and engaging. The techniques taught are much more of a process that is ready to apply.”
“I loved this session and want to learn even more so I'm happy that you are expanding this capability!”
“Our company will build better products having gone through this training.”
“This is my 3rd pragmatic course in as many weeks and by far my favorite. Though I love them all, the format, outline, and approach of this course just rang true for me and seems to align to my natural way of thinking.”
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Ready to Start?

However you take Design, you’ll get the same practical and actionable training from industry experts with decades of experience.
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