Resources

As a product manager, are you not always sure when to talk to your market... or how to fit it in? This one-page planning guide offers a simple, practical rhythm for NIHITO visits that aligns...

A visual guide to how product management roles and product marketing roles align, differ, and work together.

Understand why customers choose one product over another—even when the specs are the same. Why do people instinctively reach for the $50 bottle over the $20 one? What does the price say about the product?...

Artificial intelligence is everywhere, but success hinges on more than just implementation. We’ve uncovered a critical disconnect: executive vision often outpaces product reality. This gap can derail adoption, dilute value, and confuse customers. So how...

What every Product Team Needs to Know About Tariff Risk Tariffs are no longer an abstract policy issue; they directly threaten your roadmap, pricing strategy, and customer trust. As geopolitical shifts and trade policies add...

Net Revenue Retention is a metric that helps you identify if your company is losing revenue from contractions in the existing customer base or if you have engaged customers who are spending more money over...