Product Master Certification
Elevate your skills with the most comprehensive product management certification available from Pragmatic Institute.
* Use code CERT10 at checkout to save 10% off all eight courses.
Product Master Certification
None Required
Complete in 1 Month
Dive Deep into Product Management and Product Marketing Mastery
Our Product Master Certification is designed to equip product professionals with all the skills needed to create, build, and market products that solve problems and drive revenue.
As our most advanced certification, it reflects a deep understanding of every essential skill you need to be successful as a product professional.
How You'll Benefit
- Strategic Product Development: Learn to create and market products that customers want.
- Proven Framework: Apply the Pragmatic Framework, a practical, market-driven blueprint, to achieve tangible results in your product management efforts.
- Comprehensive Market Understanding: Gain deep insights into market problems and customer needs.
- Hands-On Training: Engage in real-world exercises to turn learning into actionable outcomes.
- Professional Credibility: Gain credibility in the field, demonstrating your commitment to continuous learning and professional growth.
- Career Acceleration: Enhance your professional credentials and stand out from the crowd with a recognized and respected certification.
* Use code CERT10 at checkout to save 10% off all eight courses.
Skills You'll Gain
Developing User Personas
Conducting Win-Loss Analysis
Assessing Market Problems
Setting Product Pricing
Creating Product Roadmaps
Marketing Planning
Product Positioning
Sales Alignment
Empower Your Team, Elevate Your Success
Our team trainings solutions offer hands-on, practical learning experiences that drive real results, ensuring your team is aligned, skilled, and ready to lead in today’s competitive market. Invest in your team’s growth and see the impact across your organization.
Talk to us and transform your team’s potential with customized training designed to address your unique business challenges.
TRUSTED BY
Professional Certificate - 8 Course Series
Foundations: Product Marketing & Management Fundamentals- Understand the market and the problems it faces.
- Use market knowledge to build and sell products people want to buy.
- Master the Pragmatic Framework and the activities needed to bring a successful product to market.
- Learn to listen to the market, prioritize projects, and drive results.
Focus: Strategic Product Planning- Learn how to find opportunities in your market’s problems, score them objectively, and identify where your company’s strengths intersect with market values.
- Build credibility by showing that a sizable market values the product, that it fits with corporate strategy, and that there is money to be made.
- Successfully and credibly sell your strategies internally.
Design: Product Design Course- Learn how to take a human-centered approach to market problems.
- Partner with designers to create intuitive products the market will embrace.
- Work with designers to deepen a shared understanding of your target users, reframe market problems to elicit new ways of thinking, and iterate on potential solutions through prototyping and market feedback.
Build: Product Building Course- Learn to walk the fine line between a robust feature set and a realistic timeframe for delivery by prioritizing and planning based on market facts.
- Master a streamlined way to hand off market information about who the product users are and what they’re trying to accomplish, so development can build the right products.
- Ensure that the whole team is focused on the products and features that’ll have the biggest impact in the market.
Market: Product Marketing Course- Gain a thorough understanding of your buyers and how they like to buy so you can build the product marketing strategies that deliver results.
- Align across go-to-market teams by effectively sharing and leveraging your buyer knowledge to prioritize the right product marketing strategies.
- Measure your strategies against the metrics that matter most to your organization, focusing on outcomes and impact, not vanity.
Price: Product Pricing Strategy Course- Learn a proven approach to pricing that reflects what the market is willing to pay and supports your organization’s strategies.
- Evaluate the competitive market environment and its impact on pricing.
- Create price segmentation strategies based on product, customer, and transaction information.
- Implement, track, and measure pricing strategies and total cost of ownership.
Launch: Product Launch Course- Create a more strategic approach to exceed your business objectives.
- Execute successful launches that align your entire organization around the same strategies and goals.
- Empower sales with the tools and training they need to succeed.
- Align the buying and selling processes.
Insight: Product Marketing Insight Course- Learn a grounded and actionable approach to incorporating data into product practices and decisions.
- Identify patterns within your data to uncover and prioritize the problems you should be solving.
- Employ a scalable and repeatable process for successful data projects.
- Strengthen roadmaps, go-to-market plans, presentations, and more with data.
Enroll In All 8 Courses For Our Product Master Certification And Save $700
* Use code CERT10 at checkout to save 10% off all eight courses.
Benefits Of Getting Your Product Master Certification With Pragmatic
We’ll help you earn your Product Master Certification and embark on the next steps of your product career. Here’s how we support your journey:
30+ Years of Product Expertise
Pragmatic Institute is an industry leader in Product Management Certifications and Training. Since 1993, we’ve issued over 250,000 certifications for product, data, and design professionals.
Grow Your Network with Pragmatic’s Alumni Community
Completing just one Pragmatic Institute product course gains you access to Pragmatic’s Alumni Community, a network of over 36,000 active product professionals.
Resources for Product Managers
Our comprehensive library of free articles, ebooks, podcasts, and more was developed just for Product Marketing Managers. When you complete our courses, you’ll get access to the most up-to-date Pragmatic Institute resources and activities.
When you take a course from Pragmatic Institute, you’ll get access to our robust online community and up-to-date resources for product professionals.
The Pragmatic Advantage
A Holistic Approach
Our proprietary Pragmatic Framework integrates product management and product marketing, design, and data best practices to help you build comprehensive solutions for your customers’ needs.
Career-Long Support
