Pragmatic Institute
Build Course

Because a plan isn’t a product

Master the art of aligning product development with market needs with a course designed to enhance your skills, elevate your confidence, and build lovable products.

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Now available on-demand

Build Course Overview

This course equips you with the skills to prioritize features and requirements and plan products effectively, turning market insights into actionable development strategies. By mastering communication of user needs and aligning team efforts, you’ll be prepared to lead product development that meets both market demands and delivery goals.

Read on to discover more about the practical tools and strategies covered in Build.

What You'll Learn in Build

Create effective, empowered teams by increasing market knowledge, building trust and safety, and seeking shared understanding with development
Maximize impact and minimize infighting by using market data to rank requirements objectively
Lower risk and raise predictability by using metrics to fuel stakeholder alignment
Make market-driven decisions when change occurs by monitoring work-in-progress

What you get in Build

You’ll leave with templates and guides that you can use to implement what you learn in your daily work, including:

Who is Build for?

You can save $200 if you enroll in the Product Management Certification Bundle

Foundations is a prerequisite for all other Pragmatic Institute courses and certifications.

Ready to Get Started?

On-demand Delivery

Self-paced

Team Training

Jan 6 - 7

Online Delivery

1:45PM - 5:15PM

Eastern Time

Team Training

Jan 15

Online Delivery

9:15AM - 4:45PM

Eastern Time

Team Training

Jan 30

Online Delivery

9:15AM - 4:45PM

Eastern Time

Team Training

Feb 6 - 7

Online Delivery

9:15AM - 12:45PM

Eastern Time

Team Training

Feb 13

Online Delivery

9:15AM - 4:45PM

Eastern Time

Team Training

Get Pragmatic Certified: Product Manager CertificationFoundations is the first step to becoming a certified product manager. Once you’ve successfully completed it, you just need to take Focus and Build.

Foundations: Product Marketing & Management Fundamentals

1 Course | 7 Hours

Understand the market and the problems it faces.
Use market knowledge to build and sell products people want to buy.
Master the Pragmatic Framework and the activities needed to bring a successful product to market.
Learn to listen to the market, prioritize projects, and drive results.

Focus: Strategic Product Planning

1 Course | 7 Hours

Learn how to find opportunities in your market’s problems, score them objectively, and identify where your company’s strengths intersect with market values.
Build credibility by showing that a sizable market values the product, that it fits with corporate strategy, and that there is money to be made.
Successfully and credibly sell your strategies internally.

Build: Product Building Course

1 Course | 7 Hours

Learn to walk the fine line between a robust feature set and a realistic timeframe for delivery by prioritizing and planning based on market facts.
Master a streamlined way to hand off market information about who the product users are and what they’re trying to accomplish, so development can build the right products.
Ensure that the whole team is focused on the products and features that’ll have the biggest impact in the market.

Enroll In All 3 Courses For Our Product Manager Certification And Save $200

You can also set up a flexible payment plan with Affirm and pay for your certification over time.

Our Instructors

All Pragmatic Institute courses are led by instructors with an average of 25 years of experience in product management and product marketing within companies including IBM, Dell, Cisco, and Texas Instruments. In our product management courses, you’ll interact directly with instructors and peers for personalized learning that applies to your business problems.

How Build Relates to the Framework

The Pragmatic Framework has helped thousands of organizations around the world streamline their processes so they can build and market better products.

Key framework activities that we examine in Build:

Choose the Right Certification for You:

3 Courses

Pragmatic Product Manager

Skills you’ll gain: Market Analysis, Product Development, Strategic Planning, Prioritization Techniques, Internal Communication.

How to get certified: Complete the prerequisite course Foundations, Focus, and Build courses.

3 Courses

Pragmatic Product Marketer

Skills you’ll gain: Persona Development, Product Positioning, Goal Prioritization, Strategic Messaging, Marketing Planning.

How to get certified: Complete the prerequisite course Foundations, Market, and Launch courses.

8 Courses

Pragmatic Product Master

Skills you’ll gain: Developing User Personas, Conducting Win-Loss Analysis, Assessing Market Problems, Product Positioning, Sales Alignment.

How to get certified: Complete the prerequisite course Foundations, Focus, Design, Build, Market, Launch, Price, and Insight courses.

Testimonials

What Our Alumni
Are Saying

“I enjoyed the discussion and the real-life examples to help convey the ideas behind each topic.”

“This Build course was the most valuable. It had the right mix of strategic/tactical advice that allowed for a mix of theory/grounded application. Highly recommended for executives who are NEW to product management as well and other functional areas: Account Management and Development.”

“Excellent course. I gained a great deal of knowledge that will help me as I continue to develop in my career. It is good to understand an objective approach and not just learn how my company handles product management.”

“Among all the courses this was the most relatable and great takeaways for me as a Manager for Projects & Product Team. The prioritization technique was very useful.”

Not Sure Which Course Is Right For You?

Pragmatic Institute has the courses and learning tracks you need, to master the skills you care about most.

Find the course that is perfect for you.

Pragmatic Certifications

Pragmatic Institute
Build Course

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