We’re Pragmatic Institute
We help working professionals advance their product, data, and design careers by providing world-class training and certification programs.
About Us
Since 1993, Pragmatic Institute has been the global leader in product management and product marketing training for professionals and companies around the world. We have issued over 250,000 certifications for product professionals.
Our vision is simple: a world where every market has a voice, and every product solves a problem.
Trusted by
What We Offer
We offer courses and certification paths for product professionals seeking to develop their skills and advance their careers.
Product Training and Certifications
Our training and certification programs are based on the Pragmatic Framework, our proprietary methodology that helps companies build products based on market data and customer insight rather than the assumptions of internal product teams. Our training courses are led by expert instructors with decades of industry experience from global companies.
Product Management Certification
Use market data to build and manage products that solve your market’s problems and exceed their expectations.
Product Operations Certification
Master the tools, processes, and strategies that drive product team success.
Product Master Certification
Comprehensive training in product management and product marketing, plus training on how you can derive meaningful insights from your market data.
Product Marketing Certification
Craft pricing, marketing, and product launch strategies tailored to your market and buyers to ensure your products get the love they deserve.
AI Product Expert Certification
Advance your AI skills and solve complex product management and product marketing challenges.
Each certification requires completion of a combination of our core courses: Foundations, Focus, Design, Build, Launch, Market, Price, and Insight.
Expert Instructors
Pragmatic Institute instructors bring decades of experience from high-level executive leadership roles at companies like Cisco, Dun & Bradstreet, Quaker Oats, and other notable organizations. They are full-time Pragmatic Institute team members, fully dedicated to delivering top-quality instruction to our students. That means they are trained instructors, not guest speakers. They aren’t in a hurry to get back to their regular daily job; delivering the best training possible and helping students reach their career goals is their job!
Meet Product Instructors
Meet Data Instructors
Meet Design Instructors
Product Training for You
We offer our courses in various formats so you can choose the best method for you. We offer courses virtually through online training, available in asynchronous (go-at-your-own-pace) or live (taught by an instructor) formats. When you take a live, online course you’ll be in a virtual classroom with your instructor and peers. We also offer live, in-person training events throughout the year.
Product Training for Your Team
In addition to product training for individual learners, we also offer live group training for product teams. You can book a team training session live or in-person, where our instructor will come to you. Our team training can be delivered privately and tailored to your team’s needs to ensure your organization gets the most value from Pragmatic Institute training.
Exclusive Access to
Pragmatic’s Alumni Community
Every Pragmatic Institute student who completes a product course gets access to Pragmatic’s Alumni Community. This is an online community of product professionals and past Pragmatic attendees. You’ll get access to Pragmatic’s tools and templates, peer discussion groups, continuous learning sessions and webinars, live 1:1 coaching sessions with instructors, and more.
Plus, you’ll get access to a network of product peers in the US and around the world. Connect, collaborate, and ask questions with the best and brightest in your industry.
Implementation Support
Pragmatic trainings provide the guides, tools, and templates you need to implement the Pragmatic Framework when you return to work. If you seek additional support implementing our proven best practices in your organization, our team can help. We have expertise in training product teams, communicating with cross-functional partners, and using the Pragmatic Framework to complement product methodologies like Agile and Scrum.
Additional Offerings
In 2019, The Data Incubator officially became a part of Pragmatic Institute. By 2024, all data training was offered under Pragmatic Data, which now provides a range of business, semi-technical, and technical data science and analytics courses. We also offer courses in Design to help product professionals better leverage design best practices when they build products and work collaboratively with design teams.
Pragmatic Voices
Success Stories from Your Peers
Thousands of companies around the world have experienced the Pragmatic difference. Here are a few of our favorite success stories as told by your peers and colleagues.
Meet Our Leadership Team
Led by CEO Philip Alexander, the team comprises specialists with deep roots in product management, data science, design, and complementary disciplines. Together, they focus on bridging gaps between product, design, and data, aiming to empower organizations to uncover optimal opportunities and create cutting-edge solutions.
Phillip Alexander
CEO
Philip Alexander has spent more than two decades on the front lines of senior-level and international marketing. In 2000 he founded BrandMuscle Inc. in a Boston incubator. Prior to that Philip served as vice president of brand management for Pearle Vision; and as vice president of marketing and advertising for Western Auto.
“As we enter a new phase of growth at Pragmatic Institute, I see such potential; we have a great product and superb instructors. I am excited to lead the company as we expand our mission to deliver training that helps people elevate their products, companies and careers.”
“As we enter a new phase of growth at Pragmatic Institute, I see such potential; we have a great product and superb instructors. I am excited to lead the company as we expand our mission to deliver training that helps people elevate their products, companies and careers.”
Harish Krishnamurthy
President of Pragmatic Data
Harish Krishnamurthy is the president of Pragmatic Data and The Data Incubator (TDI). Previously, he was the president at Sciata, a company providing specialists and custom software and analytics to accelerate change within organizations. Harish has led $40 million businesses (Cloud division at Insight Enterprises and Spear Education business) and a $2 billion business (IBM Midmarket Business Unit)—driving double-digit growth while building a foundation for sustainable growth.
He brings a broad spectrum of expertise across operations and strategy, having held leadership roles across P&L, sales, marketing and strategy during his tenure at IBM, Insight Enterprises, Spear and Sciata.
He brings a broad spectrum of expertise across operations and strategy, having held leadership roles across P&L, sales, marketing and strategy during his tenure at IBM, Insight Enterprises, Spear and Sciata.
Erica Sutula
Director of Product & Instructional Design
Erica is an educational product development and management leader with a record of delivering engaging and impactful experiences in the learning and development space. She has a passion for delving deeply into the problems faced by adult learners and thrives on building teams that deliver meaningful learning experiences focused on continual improvement and professional growth for all.
“I am elated to be leading the product team here at Pragmatic Institute. I have the distinct honor of ensuring our product team exemplifies the market-driven methodologies we champion. I am dedicated to delivering experiences that transform how people and organizations do business. “
“I am elated to be leading the product team here at Pragmatic Institute. I have the distinct honor of ensuring our product team exemplifies the market-driven methodologies we champion. I am dedicated to delivering experiences that transform how people and organizations do business. “
Holly Phillips
Vice President, Sales
Holly is a results-driven sales leader with a proven track record in the learning and development space. She has a passion for driving revenue growth through innovative sales approaches and meaningful partnerships.
"I couldn’t be more excited to be joining the Pragmatic team. Pragmatic is such a powerful brand and has consistently defined excellence within the product management and data space. I look forward to helping grow our customer partnerships and continuing to deliver on the value Pragmatic brings to their workforces.
"I couldn’t be more excited to be joining the Pragmatic team. Pragmatic is such a powerful brand and has consistently defined excellence within the product management and data space. I look forward to helping grow our customer partnerships and continuing to deliver on the value Pragmatic brings to their workforces.
Matt Wilkinson
Vice President, Marketing
Matt is a seasoned marketing executive with nearly twenty years of experience driving profitable growth through effective marketing strategies and teams. Prior to Pragmatic, Matt led marketing teams at Terminix and Goodyear, as well as 10 years in key strategic and leadership roles at marketing agencies.
“I'm thrilled to lead our marketing efforts at Pragmatic Institute, where we embody the principles we teach. I am dedicated to fostering a culture of data-driven marketing excellence that lives up to the high standards our clients and partners expect from the Pragmatic brand.”
“I'm thrilled to lead our marketing efforts at Pragmatic Institute, where we embody the principles we teach. I am dedicated to fostering a culture of data-driven marketing excellence that lives up to the high standards our clients and partners expect from the Pragmatic brand.”
Muhammad Zahid
Vice President, Technology
Muhammad Zahid brings more than 15 years of technology experience successfully leading software development, dev ops and infrastructure teams. At Pragmatic Institute, Muhammad plans, coordinates, designs and directs the company’s technology activities.
“I’m excited about the opportunity to implement new training delivery platforms that will help move this company forward. We are expanding our training offerings to include online, interactive content that complements what is already the best classroom training available.”
“I’m excited about the opportunity to implement new training delivery platforms that will help move this company forward. We are expanding our training offerings to include online, interactive content that complements what is already the best classroom training available.”