We’re Pragmatic Institute
About Us
Since 1993, Pragmatic Institute has been the global leader in product management and product marketing training for professionals and companies around the world. We have issued over 250,000 certifications for product professionals.
Our vision is simple: a world where every market has a voice, and every product solves a problem.
Trusted by

What We Offer
Product Training and Certifications
Product Management Certification
Product Operations Certification
Product Master Certification
Product Marketing Certification
AI Product Expert Certification
Each certification requires completion of a combination of our core courses: Foundations, Focus, Design, Build, Launch, Market, Price, and Insight.
Expert Instructors
Pragmatic Institute instructors bring decades of experience from high-level executive leadership roles at companies like Cisco, Dun & Bradstreet, Quaker Oats, and other notable organizations. They are full-time Pragmatic Institute team members, fully dedicated to delivering top-quality instruction to our students. That means they are trained instructors, not guest speakers. They aren’t in a hurry to get back to their regular daily job; delivering the best training possible and helping students reach their career goals is their job!
Meet Product Instructors
Meet Data Instructors
Meet Design Instructors
Product Training for You
Product Training for Your Team
Exclusive Access to
Pragmatic’s Alumni Community
Every Pragmatic Institute student who completes a product course gets access to Pragmatic’s Alumni Community. This is an online community of product professionals and past Pragmatic attendees. You’ll get access to Pragmatic’s tools and templates, peer discussion groups, continuous learning sessions and webinars, live 1:1 coaching sessions with instructors, and more.
Plus, you’ll get access to a network of product peers in the US and around the world. Connect, collaborate, and ask questions with the best and brightest in your industry.
Implementation Support
Additional Offerings
Success Stories from Your Peers
Meet Our Leadership Team
Phillip Alexander
“As we enter a new phase of growth at Pragmatic Institute, I see such potential; we have a great product and superb instructors. I am excited to lead the company as we expand our mission to deliver training that helps people elevate their products, companies and careers.”
Harish Krishnamurthy
He brings a broad spectrum of expertise across operations and strategy, having held leadership roles across P&L, sales, marketing and strategy during his tenure at IBM, Insight Enterprises, Spear and Sciata.
Erica Sutula
“I am elated to be leading the product team here at Pragmatic Institute. I have the distinct honor of ensuring our product team exemplifies the market-driven methodologies we champion. I am dedicated to delivering experiences that transform how people and organizations do business. “
Holly Phillips
"I couldn’t be more excited to be joining the Pragmatic team. Pragmatic is such a powerful brand and has consistently defined excellence within the product management and data space. I look forward to helping grow our customer partnerships and continuing to deliver on the value Pragmatic brings to their workforces.
Matt Wilkinson
“I'm thrilled to lead our marketing efforts at Pragmatic Institute, where we embody the principles we teach. I am dedicated to fostering a culture of data-driven marketing excellence that lives up to the high standards our clients and partners expect from the Pragmatic brand.”
Muhammad Zahid
“I’m excited about the opportunity to implement new training delivery platforms that will help move this company forward. We are expanding our training offerings to include online, interactive content that complements what is already the best classroom training available.”