Product Marketing Certification
Fast-track your career growth with a product marketing certification from Pragmatic, the nation’s leading training for product marketers.
*Use code CERT2024 at checkout to save $400 off all three courses. This offer is valid through 11:59 pm EST on 8/31/2024.
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Product Marketing Certification Courses
Our product marketing training provides you with critical skills and insights that you can immediately apply to make a tangible impact on your role, advance your career, and drive significant results within your organization or team.
After each Pragmatic course you receive a badge, but to earn your Pragmatic Marketing Certification, you must complete the following 3 courses.
Foundations: Product Marketing & Management Fundamentals
- Understand the market and the problems it faces.
- Use market knowledge to build and sell products people want to buy.
- Master the Pragmatic Framework and the activities needed to bring a successful product to market.
- Learn to listen to the market, prioritize projects, and drive results.
Market: Product Marketing Course
- Gain a thorough understanding of your buyers and how they like to buy so you can build the product marketing strategies that deliver results.
- Align across go-to-market teams by effectively sharing and leveraging your buyer knowledge to prioritize the right product marketing strategies.
- Measure your strategies against the metrics that matter most to your organization, focusing on outcomes and impact, not vanity.
- Create a more strategic approach to exceed your business objectives.
- Execute successful launches that align your entire organization around the same strategies and goals.
- Empower sales with the tools and training they need to succeed.
- Align the buying and selling processes.
Enroll in All 3 Courses for Our Product Marketing Certification and Save $200
*Use code CERT2024 at checkout to save $400 off all three courses. This offer is valid through 11:59 pm EST on 8/31/2024.
Benefits Of Getting Your Product Marketing Certification With Pragmatic
We’ll help you earn your Product Marketing Certification and embark on the next steps of your product career. Here’s how we support your journey:
30+ Years of Product Expertise
Pragmatic Institute is an industry leader in Product Management Certifications and Training. Since 1993, we’ve issued over 250,000 certifications for product, data, and design professionals.
Grow Your Network with Pragmatic’s Alumni Community
Completing just one Pragmatic Institute product course gains you access to Pragmatic’s Alumni Community, a network of over 36,000 active product professionals.
Resources for Product Marketers
Our comprehensive library of free articles, ebooks, podcasts, and more was developed just for Product Marketing Managers. When you complete our courses, you’ll get access to the most up-to-date Pragmatic Institute resources and activities.
When you take a course from Pragmatic Institute, you’ll get access to our robust online community and up-to-date resources for product professionals.
Additional Product Certifications
Product Manager Certification
This path includes everything you need to know to become a Certified Product Manager.
How to get certified: Complete the prerequisite course Foundations, Focus, and Build courses.
Product Master Certification
This certification path includes the product management and product marketing skills you need to become a Certified Product Master.
How to get certified: Complete the prerequisite course Foundations, Focus, Design, Build, Market, Launch, Price, and Insight courses.
The Pragmatic Advantage
A Holistic Approach
Our proprietary Pragmatic Framework integrates product management and product marketing, design, and data best practices to help you build comprehensive solutions for your customers’ needs.
Career-Long Support
Expert-Led Classes
New to Product Marketing?
New to product marketing? You’re in the right place! Our certification program teaches you everything you need to know to become a successful, market-driven, data-informed product marketer. We also have a large library of resources to help you understand the industry and make informed decisions about your career.
Need Help? Call Today
Our Registrar is available Monday through Friday from 9:30am EST/6:30am PST to 6:00pm EST/3:00pm PST.