Product Marketing Certification
Fast-track your career growth with a product marketing certification from Pragmatic, the nation’s leading training for product marketers.
* Use code CERT10 at checkout to save 10% off all three courses.
Product Marketer Certification
None Required
Complete in 1 Week
Build Your Expertise with Hands-On Training from Pragmatic’s Product Marketing Certification
Our Product Marketing Certification equips you with the knowledge you need to develop data-driven go-to-market strategies, oversee seamless product launches, and make an impact on your target audience. You’ll learn the operational product principles and advanced product marketing strategies you need to successfully bring your products to market.
After each Pragmatic course you receive a badge, but to earn your Pragmatic Marketing Certification, you must complete the following 3 courses: Foundations, Market, and Launch.
How You'll Benefit
- Strategic Product Marketing: Learn product launch and marketing tactics that fit your product and resonate with your target audience.
- Proven Framework: Apply the Pragmatic Framework, a practical, market-driven blueprint, to achieve tangible results in your product marketing efforts.
- Comprehensive Market Understanding: Gain perspective on your customers' underlying market problems so you can create marketing strategies that address their needs.
- Hands-On Training: Practice with proven templates and real-world case studies to develop lasting skills.
- Professional Credibility: Demonstrate your dedication to your craft and commitment to professional development with continuing education.
- Career Acceleration: Join the thousands of product professionals who have furthered their professional journeys with a certification from Pragmatic Institute.
* Use code CERT10 at checkout to save 10% off all three courses.
Skills You'll Gain
Assessing Market Problems
Persona Development
Product Positioning
Goal Prioritization
Strategic Messaging
Marketing Planning
Market Segmentation
Product Launch Planning
Empower Your Team, Elevate Your Success
Our team trainings solutions offer hands-on, practical learning experiences that drive real results, ensuring your team is aligned, skilled, and ready to lead in today’s competitive market. Invest in your team’s growth and see the impact across your organization.
Talk to us and transform your team’s potential with customized training designed to address your unique business challenges.
TRUSTED BY
Foundations: Product Marketing & Management Fundamentals
- Understand the market and the problems it faces.
- Use market knowledge to build and sell products people want to buy.
- Master the Pragmatic Framework and the activities needed to bring a successful product to market.
- Learn to listen to the market, prioritize projects, and drive results.
Market: Product Marketing Course
- Gain a thorough understanding of your buyers and how they like to buy so you can build the product marketing strategies that deliver results.
- Align across go-to-market teams by effectively sharing and leveraging your buyer knowledge to prioritize the right product marketing strategies.
- Measure your strategies against the metrics that matter most to your organization, focusing on outcomes and impact, not vanity.
- Create a more strategic approach to exceed your business objectives.
- Execute successful launches that align your entire organization around the same strategies and goals.
- Empower sales with the tools and training they need to succeed.
- Align the buying and selling processes.
Enroll In All 3 Courses For Our Product Marketing Certification And Save $200
* Use code CERT10 at checkout to save 10% off all three courses.
Benefits Of Getting Your Product Marketing Certification With Pragmatic
We’ll help you earn your Product Marketing Certification and embark on the next steps of your product career. Here’s how we support your journey:
30+ Years of Product Expertise
Pragmatic Institute is an industry leader in Product Management Certifications and Training. Since 1993, we’ve issued over 250,000 certifications for product, data, and design professionals.
Grow Your Network with Pragmatic’s Alumni Community
Completing just one Pragmatic Institute product course gains you access to Pragmatic’s Alumni Community, a network of over 36,000 active product professionals.
Resources for Product Marketers
Our comprehensive library of free articles, ebooks, podcasts, and more was developed just for Product Marketing Managers. When you complete our courses, you’ll get access to the most up-to-date Pragmatic Institute resources and activities.
When you take a course from Pragmatic Institute, you’ll get access to our robust online community and up-to-date resources for product professionals.
Additional Product Certifications
Product Manager Certification
This path includes everything you need to know to become a Certified Product Manager.
How to get certified: Complete the prerequisite course Foundations, Focus, and Build courses.
Product Master Certification
This certification path includes the product management and product marketing skills you need to become a Certified Product Master.
How to get certified: Complete the prerequisite course Foundations, Focus, Design, Build, Market, Launch, Price, and Insight courses.
The Pragmatic Advantage
A Holistic Approach
Our proprietary Pragmatic Framework integrates product management and product marketing, design, and data best practices to help you build comprehensive solutions for your customers’ needs.
Career-Long Support
Expert-Led Classes
New to Product Marketing?
New to product marketing? You’re in the right place! Our certification program teaches you everything you need to know to become a successful, market-driven, data-informed product marketer. We also have a large library of resources to help you understand the industry and make informed decisions about your career.