Price
Product Pricing Strategy Course
The right price can change everything
- Learn a proven approach to pricing that reflects what the market is willing to pay and supports your organization’s strategies.
- Evaluate the competitive market environment and its impact on pricing.
- Create price segmentation strategies based on product, customer and transaction information.
- Implement, track and measure pricing strategies and total cost of ownership.
$1,295.00 Online | On-Demand +Taxes
$1,495.00 In-Person +Taxes
As low as $107.92/month with 
.
Learn more
In Person Course
- 7 hour instruction
- PMC certification
- Tools, templates, examples
- Peer community
- Weekly instructor office hours
Corporate Training
- 7 hour course
- 1-2 sessions
- PMC certification
- Training for whole team
- In-person or virtual
- Peer community
- Weekly instructor office hours
What you’ll learn in Price
Create Impactful Pricing
- Determine who your competitors are and how they compare
- Assess buyer characteristics and their decision making processes
- Recognize the real role of cost in pricing decisions
Determine Market Value
- Determine price sensitivity by buying-process stage
- Implement six steps to determine what your market would pay
- Predict purchase behaviors and identify which products are worth pursuing
Maximize Your Profit
- Use portfolios and packaging to simplify customer decisions
- Discover the importance of segmentation in maximizing return from each market
Minimize Discounting
- Establish pricing processes and systems
- Identify owners and contributors for each component of pricing
- Determine the data that will drive each process
Common Roles:
- Sales
- Financial Analysis
- Product Management
- Product Marketing
- Pricing
- Operations
- Product Strategy
Tools and templates you’ll learn in this course:
- Environment Definition Worksheet
- Value-Based Pricing Worksheet
- Pricing Segmentation Worksheet
- Product Portfolio Worksheet
- Isoprofit Table
- Value Matrix Worksheet
- Total Cost of Ownership Worksheet
- Pricing Ownership Worksheet
Who should be a Certified Genius?
Pragmatic Institute’s certifications are sought-after the world over, and are the best way to tell everyone about your product expertise. Prove that you’re a product genius with Pragmatic certifications.
Pragmatic Product Manager
How to get certified: Complete the prerequisite course Foundations, Focus, and Build courses.
Pragmatic Product Marketer
How to get certified: Complete the prerequisite course Foundations, Market, and Launch courses.
Pragmatic Product Master
How to get certified: Complete the prerequisite course Foundations, Focus, Design, Build, Market, Launch, Price, and Insight courses.
Which Course Is Right For You?
Pragmatic Institute has the courses and learning tracks you need, to master the skills you care about most.
Find the course that is perfect for you.
Thanks to Credly, it’s now easier than ever to share your Pragmatic Institute certifications with the world. On the Framework for Price
The Pragmatic Framework has helped thousands of organizations around the world streamline their processes so they can build and market better products.
Explore the key framework activities that we examine in Price:
Instructors for Price
All of the instructors that teach Price have decades of hands-on, industry-relevant experience. They’ve worked as product executives at startups and Fortune 500 companies. And they have all used the Pragmatic Framework to build and market products people really want to buy.
Learn from experts who have been in your shoes armed with battle-tested tools and strategies designed to turn product managers into product masters.
TRUSTED ALL OVER THE WORLD
What our students are saying
Ready to Start?
However you take Price, you’ll get the same practical and actionable training from industry experts with decades of experience.
- 7 hour
- Small class sizes
- 1 session
- Team exercises
In-person training is a great way to connect and network with other product professionals in an open and safe environment.
Plus, you’ll get lifetime access to our community, where you can continue your training, connect with peers from around the world, get expert advice and more.
In-person training is the perfect option for those who engage better face to face with instructors and peers.
- 7 hours
- 1-2 sessions
- No travel
- Team exercises
Live online training is the most convenient way to master the product skills that really matter when building and marketing products people love.
Plus, you’ll get lifetime access to our community, where you can continue your training, connect with peers from around the world, get expert advice and more.
Live online training is the perfect option for those who want to engage with instructors and peers in real-time without the hassle of travel.