Rather than running the business like a hobby, effective product managers focus on the business aspects of defining and delivering products to market. Steve Johnson explores the strategic role of product management using the Pragmatic Institute Framework. Also included are action items for reviewing and assessing the product management role at your company.
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When Prioritization Turns Political: How Product Leaders Can Take Back Control
Most product teams agree that prioritization should be driven by strategy and market evidence. Yet insights from our recent State of the Industry Report reveal a different reality: prioritization often turns into negotiation, shaped by...
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2026 Brings New Challenges: Ways for Product Teams to Win
2026 is shaping up to be another challenging year for SaaS product teams. With continued downsizing, tighter budgets, and increasingly sophisticated buyers leveraging AI to stay ahead of traditional messaging, the pressure to demonstrate measurable...
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Webinar
When Prioritization Turns Political: How Product Leaders Can Take Back Control
Most product teams agree that prioritization should be driven by strategy and market evidence. Yet insights from our recent State of the Industry Report reveal a different reality: prioritization often turns into negotiation, shaped by...
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