Product Positioning
Turn Market Challenges into Competitive Advantages
Workshop Overview:
- Harness strategic positioning to deftly navigate complex market landscapes to drive consumer engagement and loyalty
- Discover how to pinpoint market needs and develop unique solutions that distinguish your products in the market
- Master the art of crafting compelling messages that deeply connect with target audiences and drive success
As low as $107.92/month with 
.
COMMON ROLES
This course is for Product Managers, Product Marketers, Product Owners
Elevate your product positioning prowess with our transformative workshop. Designed for forward-thinking product managers and marketers, this experience offers a fresh perspective on product positioning that empowers you to turn market problems into market power.
- Product Positioning
- Team Alignment
- Evaluating Competitive Landscape
- Identifying Distinctive Competencies
- Persona Problems
- Leveraging Personas
Ready To Start?
$1,295.00 / One Time +Taxes
COMMON ROLES
This course is for Product Managers, Product Marketers, Product Owners
Corporate Training
- 7.5 hour course
- 1 session
- Training for whole team
- In-person or virtual
- Completion badge
Live Online
- 7.5 hour course
- 1 session
- No travel
- Completion badge
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What you’ll learn in Product Positioning
Understanding Product Positioning
- Identify pressing market challenges and transform them into strategic differentiation opportunities
- Develop positioning strategies that resonate with audiences, fostering emotional and psychological engagement
Competitive Analysis
- Conduct in-depth analysis of competitors to uncover strengths and weaknesses for strategic advantage
- Identify unaddressed market gaps to strategically position your product and capture additional market share
Aligning Distinctive Competencies
- Match organizational strengths with market demands to drive innovation and gain a competitive advantage
- Harness differentiation to craft compelling product narratives that resonate in crowded markets
Crafting Effective Positioning Messages
- Master the art of creating detailed personas that encapsulate target audience needs and behaviors
- Integrate positioning statements and value propositions across business functions for coherent communication
What Are Product Positioning and Problem-Based Positioning?
Product positioning is the art of strategically defining a product’s place in the market to set it apart from competitors. It involves identifying unique attributes and benefits that align with customer needs, emphasizing the product’s distinct advantages. This process ensures the product is perceived favorably by the target audience, highlighting its value proposition and differentiating it in a competitive landscape.
Problem-based product positioning is a unique way of looking at positioning which seeks to first identify the problem you’re solving before you start building your product. By approaching positioning this way, you ensure that your products are more closely aligned with market needs and demand.
Who Benefits from Product Positioning Training?
Product Managers
Responsible for guiding the success of a product and leading the cross-functional team.Product Marketers
Overseeing project execution, aligning it with strategic roadmaps.Product Owners
In Agile teams, responsible for setting the product vision and managing the product backlog.Don’t see your title listed here? That’s okay! You’ll learn skills that can help any product professional, regardless of your title.
About the Instructor
Terry's past roles include Brand Manager at Quaker Oats, VP of Marketing at Dial, VP at Dell, CMO at Cisco, and SVP of Marketing and CRO at Assurant.
In various roles, he has leveraged the Pragmatic Framework to build effective product marketing processes. As a Pragmatic Institute Instructor, he has fostered professional growth and student development through coaching, training, and mentoring.
