Mastering B2B Product Innovation
Navigate the path from idea to your first ten customers
Workshop Overview:
- Navigate the B2B Innovator’s Map to strategically align your team and streamline the product innovation process from idea to early customers
- Identify and address key market needs, ensuring your solutions stand out and effectively meet the demands of your target audience
- Develop practical skills to create and refine prototypes, mitigating risks and ensuring successful product launches
What you’ll learn in Mastering B2B Product Innovation
Navigating the B2B Innovation Journey
- Understand the B2B Innovator’s Map to guide your product from idea to early customers
- Create a common innovation language to ensure alignment and support across your leadership team
Strategic Market and User Discovery
- Identify and address key market needs and user pain points to ensure your solutions stand out
- Define and size your target market to effectively build a discovery network and engage with champions
Effective Solution Planning and Prototyping
- Develop and refine prototypes while aligning stakeholders with solution diagrams and experiment roadmaps
- Create an experiment roadmap and prioritize your user ecosystem to ensure the solutions meet the most critical needs effectively
Engaging Early Adopters
- Deliver value to your first ten pilot customers, using principles and techniques for successful pilot programs
- Implement strategies to move fast, build less, and learn more, ensuring continuous improvement and adaptation
Ready To Start?
What Are the Six Stages of the B2B Innovator’s Map?
The B2B Innovator’s Map is a strategic framework guiding the development of enterprise software products through six key stages: Strategic Alignment, Market Discovery, User Discovery, Solution Planning, Prototyping, and Early Adopter. Each stage provides actionable tools and techniques to help you understand market and customer needs and verify a solution’s market potential.
The purpose of the B2B Innovator’s Map is to address the common failure point of new enterprise and IoT solutions by ensuring they solve real market needs. The ultimate goal is to help companies learn how to smoothly take their ideas from concept to success with early customers. This workshop walks you through each stage of the map and provides you with a repeatable model for success.
Who Benefits from the Mastering B2B Product Innovation Workshop?
Directors of Product
Responsible for overseeing product strategy, development, and execution, ensuring alignment with business goals and customer needs.
Product Managers
Responsible for guiding the success of a product and leading the cross-functional team.
Product Owners
In Agile teams, responsible for setting the product vision and managing the product backlog.Product Developers
Responsible for creating or improving products to satisfy changing market needs and desires.
Product Leaders
Responsible for overseeing the entire product lifecycle, setting strategic vision, and ensuring alignment with company goals.
Strategy Consultants
Experts who help organizations develop and implement strategic plans to achieve long-term goals.
Senior Executives
Such as CTOs or Product Directors, who make strategic decisions about product development.
About the Instructor
Through his training programs, Daniel has upskilled over 1,500 B2B Product professionals from top companies, including GE, Siemens, ABB, Mercedes Benz, Tesla, Microsoft, and more, on launching successful Enterprise Software and IoT solutions.
Daniel is also the bestselling author of The B2B Innovator’s Map and a startup mentor at Greentown Labs and Third Derivative, two of the US’s most prominent Climate Tech accelerators.
Daniel has over 24 years of Technology experience, including former roles as VP, Head of IoT at Ericsson, Head of Products at Stem (AI-powered, high-growth energy storage startup in Silicon Valley), and Instructor at Stanford University Continuing Studies.
