Advanced AI Techniques for Product Marketing
Leveraging Generative AI for Enhanced Product Marketing
- Take your prompt engineering skills to the next level; learn to create complex, thoughtful prompts that drive specific and effective AI responses
- Leverage AI to synthesize and interpret complex data sets enhancing your strategic decision-making process
- Build nuanced, data-driven communication strategies with prompts that effectively resonate with your key audience
As low as $107.92/month with 
.
COMMON ROLES
This course is for Product Marketers, Marketing Managers, Product Managers, Directors of Marketing, Product Owners, Project Managers, Business Analysts, Directors of Product
Upcoming Course
Dec 9 - 10
Online Delivery
2 Day Session
09:15AM - 12:45PM
Eastern Time
Pricing
$1,295 / One Time +Taxes
Upcoming Course
Jan 13 - 14
Online Delivery
2 Day Session
09:15AM - 12:45PM
Eastern Time
Pricing
$1,295 / One Time +Taxes
Guide your marketing strategy from data exploration to campaign launch by leveraging generative AI best practices and prompt engineering techniques designed for product marketers.
- Automated Workflows
- Generative AI
- ChatGPT
- GPT-4 Teams Account
$1,295.00 / One Time +Taxes
COMMON ROLES
This course is for Product Marketers, Marketing Managers, Product Managers, Directors of Marketing, Product Owners, Project Managers, Business Analysts, Directors of Product
Corporate Training
- 7.5 hour course
- 1 session
- Training for whole team
- In-person or virtual
- Completion badge
Live Online
- 7.5 hour course
- 1 session
- No travel
- Completion badge
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What you’ll learn in
Advanced AI Techniques for Product Marketing
Prompts for Generative AI
- Apply generative AI and prompt engineering best practices
- Write effective prompts for relevant product marketing scenarios
- Leverage AI to differentiate marketing and messaging strategies
Align Data with Marketing Strategy
- Analyze and identify trends in complex marketing datasets
- Craft data-driven ideal customer profiles and buyer personas
- Map marketing campaigns that reflect each step of your buyer’s journey
Calibrate Your Communication
- Develop messaging strategies that resonate with audiences
- Curate communications plans for execs and stakeholders
Please Note
Ready To Start?
What can AI do?
Generative AI uses predictive algorithms to process incoming requests and queries, synthesize data and create novel responses. Generative AI can produce written text, image, audio, and video responses. When used effectively, generative AI can help marketers analyze trends, develop content, and curate messaging and channel strategies.
Generative AI tools are evolving rapidly, so marketers should understand their strengths and limitations while integrating AI into their daily workflows.
How can marketers use generative AI?
AI isn’t meant to replace the critical thinking and creativity that marketers bring to their roles. However, it can support daily marketing tasks by analyzing data and synthesizing information to distill trends and core themes. It’s also a powerful tool to help you spark creativity and can be used for brainstorming, iterating concepts, and drafting copy for marketing materials. One of the most effective ways to use AI is to help yourself automate tasks and workflows, so you can save your time and energy for the marketing tasks that require a skilled marketer’s touch.
Who Benefits from Generative AI and Prompt Engineering Training?
Professionals in in a variety of roles will learn useful strategies to leverage generative AI for marketing, including but not limited to:
Product Marketers
Responsible for developing launch and go-to-market campaigns and messaging for their products.
Marketing Managers
Responsible for supporting a variety of initiatives through comprehensive messaging and channel strategies.
Product Managers
Responsible for guiding product development from concept to completion and leading cross-functional teams.
Directors of Marketing
Responsible for aligning the marketing team’s strategies and campaigns with the company’s vision and business goals.
Product Owners
Responsible for setting the product vision and managing the product backlog for Agile teams.
Project Managers
Responsible for overseeing project execution and ensuring that projects are aligned with business goals.
Business Analysts
Responsible for analyzing market trends, gathering requirements, and forecasting for roadmap development.
Directors of Product
Responsible for leading product teams through development and collaborating with marketing teams for successful launches.
About the Instructor
Will's past roles include SVO Product Marketing and Product Management at Navisite, Director, Cisco Service Provider Cloud Solutions at Cisco, CMO and SVP Product Management at Hypori Virtual Mobility. He has also served as a partner with Aventi Group, an instructor at the Kellogg School of Management, and has operated his own product management and marketing consulting business.
He brings deep expertise in the intersections of AI and product management and leads the development of Pragmatic Institute's AI courses.
