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Advanced AI Techniques for Product Marketing

Leveraging Generative AI for Enhanced Product Marketing

Workshop Overview:
Advanced AI Techniques for Product Marketing
Advanced AI Techniques for Product Marketing
$1,295.00 /One Time     +Taxes

As low as $107.92/month with Affirm logo.

COMMON ROLES

This course is for Product Marketers, Marketing Managers, Product Managers, Directors of Marketing, Product Owners, Project Managers, Business Analysts, Directors of Product

Limited Spots Remaining

Upcoming Course

Jan 13 - 14

Online Delivery

2 Day Session

09:15AM - 12:45PM

Eastern Time

Pricing

$1,295 / One Time +Taxes

Upcoming Course

Feb 6

Online Delivery

1 Day Session

9:15AM - 4:45PM

Eastern Time

Pricing

$1,295 / One Time +Taxes

Upcoming Course

Mar 12 - 13

Online Delivery

2 Day Session

09:15AM - 12:45PM

Eastern Time

Pricing

$1,295 / One Time +Taxes

Guide your marketing strategy from data exploration to campaign launch by leveraging generative AI best practices and prompt engineering techniques designed for product marketers.

Skills you’ll gain
  • Automated Workflows
  • Generative AI
  • ChatGPT
Tools Provided
  • GPT-4 Teams Account
Advanced AI Techniques for Product Marketing

$1,295.00 / One Time  +Taxes

COMMON ROLES

This course is for Product Marketers, Marketing Managers, Product Managers, Directors of Marketing, Product Owners, Project Managers, Business Analysts, Directors of Product

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Live Online

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What you’ll learn in
Advanced AI Techniques for Product Marketing

Prompts for Generative AI

  • Apply generative AI and prompt engineering best practices
  • Write effective prompts for relevant product marketing scenarios
  • Leverage AI to differentiate marketing and messaging strategies

Align Data with Marketing Strategy

  • Analyze and identify trends in complex marketing datasets
  • Craft data-driven ideal customer profiles and buyer personas
  • Map marketing campaigns that reflect each step of your buyer’s journey

Calibrate Your Communication

  • Develop messaging strategies that resonate with audiences
  • Curate communications plans for execs and stakeholders

Please Note

All students will be provided access to a GPT-4 Team account during the workshop.

Ready To Start?

What can AI do?

Generative AI uses predictive algorithms to process incoming requests and queries, synthesize data and create novel responses. Generative AI can produce written text, image, audio, and video responses. When used effectively, generative AI can help marketers analyze trends, develop content, and curate messaging and channel strategies.

Generative AI tools are evolving rapidly, so marketers should understand their strengths and limitations while integrating AI into their daily workflows.

How can marketers use generative AI?

AI isn’t meant to replace the critical thinking and creativity that marketers bring to their roles. However, it can support daily marketing tasks by analyzing data and synthesizing information to distill trends and core themes. It’s also a powerful tool to help you spark creativity and can be used for brainstorming, iterating concepts, and drafting copy for marketing materials. One of the most effective ways to use AI is to help yourself automate tasks and workflows, so you can save your time and energy for the marketing tasks that require a skilled marketer’s touch.

Who Benefits from Generative AI and Prompt Engineering Training?

Professionals in in a variety of roles will learn useful strategies to leverage generative AI for marketing, including but not limited to:

Product Marketers

Responsible for developing launch and go-to-market campaigns and messaging for their products.

Marketing Managers

Responsible for supporting a variety of initiatives through comprehensive messaging and channel strategies.

Product Managers

Responsible for guiding product development from concept to completion and leading cross-functional teams.

Directors of Marketing

Responsible for aligning the marketing team’s strategies and campaigns with the company’s vision and business goals.

Product Owners

Responsible for setting the product vision and managing the product backlog for Agile teams.

Project Managers

Responsible for overseeing project execution and ensuring that projects are aligned with business goals.

Business Analysts

Responsible for analyzing market trends, gathering requirements, and forecasting for roadmap development.

Directors of Product

Responsible for leading product teams through development and collaborating with marketing teams for successful launches.

About the Instructor