Agile product managers (and their Agile development teams) are told to prioritize backlogs based on ROI. In practice, this isn’t possible. Prioritizing for Profit is a better approach. By defining a core set of attributes that include stakeholder preferences, corporate strategy, and specific ways to increase profitability, product managers can create backlogs that support the company’s longer-term goals as well as short-term development needs.
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Unlock Key Insights from the 2024 State of Product Management & Marketing Report
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Successfully Hiring and Getting Hired: Common Goal, 2 Perspectives
Join us to learn from Jean-Sebastien Tasse, veteran product professional leading teams in energy, IoT, telecommunications, AI, optics, manufacturing products, and more. This session is tailored for both hiring managers and job seekers who aim...
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Unlock Key Insights from the 2024 State of Product Management & Marketing Report
Product management is evolving faster than ever. Join us for an exclusive look at this year’s State of Product Management and Marketing Report. Discover how product leaders are adapting, innovating, and setting benchmarks in...
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