How do you prioritize your requirements to your user base? Is it the squeaky wheel that gets the grease in your company when it comes to requirements generation and prioritization?
Learn the most important things you can do to increase customer satisfaction including how to measure satisfaction from the customer’s point of view, how to use customer feedback to improve performance and how to leverage social networking to gather customer feedback.
Join Jeffrey Henning, Chief Strategy Officer and Brian Koma, Vice President of Client Services at Vovici, who have decades of experience helping organizations apply feedback to improving business processes.
Watch “Five Keys to Increasing Customer Satisfaction“
About the Presenter
Jeffrey Henning, PRC
Chief Strategy Officer
A co-founder of Perseus Development Corp. and a pioneer in the feedback industry, Jeffrey Henning brings a unique depth of experience in driving continuing innovation at Vovici. Henning has 21 years of experience in the market research industry with roles including market research consultant, analyst and writer to complement his time as a software developer for in-house projects and commercial software.
While at Perseus, Henning developed SurveySolutions® for the Web, which won the PC Magazine Editors’ Choice Award for web-survey software. He was also named a Visual Basic Programmer’s Journal “Basic Hero” in 1999. In 2004, he led the marketing and software development teams that pioneered and named the concept of Enterprise Feedback Management. Prior to co-founding Perseus, Henning worked with BIS Strategic Decisions (now part of Forrester Research) in the U.S. and in Europe managing survey-research projects for high-tech leaders of the Fortune 1000. Henning was formerly a columnist with Computerworld magazine. He writes regularly on the blog.
Contact Jeffrey Henning at [email protected]
Brian Koma
Vice President of Client Services at Vovici
Brian Koma brings more than 20 years of experience in quantitative and qualitative research to his role as Vice President of Client Services. Since joining Vovici, Brian has helped some of the world’s largest companies design and implement uniquely effective quantitative and qualitative research programs using online feedback. He leads a staff of professionals with deep expertise in market research, project management, statistical analysis, and custom programming to create solutions that ensure customer success. An entrepreneur by background, Brian joined the company when Vovici acquired the market research firm he founded, Stratagem Marketing. Before Stratagem, Brian led the global marketing activities for top-ten software maker, Legent Corporation, in their Enterprise Systems Management division, where he used innovative market research techniques to reposition more than 80 products. He has also held management positions at The Genix Group, and Burson-Marsteller.
Contact Brian Koma at [email protected]
