The Buyers Journey Reimagined

Podcast_Default

This episode was recorded during our recent product chat.

 

The buyers journey is all about storytelling, so how to we re-imagine a buyers journey in order to make it worth their time to care and gain their trust?

Join Div Manickam, director of portfolio messaging at Dell Boomi and our own Rebecca Kalogeris, VP of marketing for Pragmatic Institute, as they discuss re-imagining of the buyers journey. 

Author

Other Resources in this Series

Most Recent

Podcast

Maximizing Impact: The Power of Strategic Early User Programs with Neil Baron and Rod Griffith

“It’s all about setting up the right expectations with the company or the early user. So, it’s not just giving it to them. It’s about being clear about what you expect in return early in...
Podcast

GrandPad's AI-Powered Approach to Senior Tech with Isaac Lien, Co-founder and Chief AI & Innovation Officer at GrandPad

“The first thing I would recommend everyone to do who has an interest in the AI space, and I think lots of people have an interest in this space, is you should be using generative...

OTHER PodcastS

Podcast

Maximizing Impact: The Power of Strategic Early User Programs with Neil Baron and Rod Griffith

“It’s all about setting up the right expectations with the company or the early user. So, it’s not just giving it to them. It’s about being clear about what you expect in return early in...
Podcast

GrandPad's AI-Powered Approach to Senior Tech with Isaac Lien, Co-founder and Chief AI & Innovation Officer at GrandPad

“The first thing I would recommend everyone to do who has an interest in the AI space, and I think lots of people have an interest in this space, is you should be using generative...

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Subscribe

Subscribe