Pricing is often the last thing product managers think about, but a good pricing strategy should begin with the product introduction process, according to David Mok. In this podcast, David, senior director of pricing strategy and analytics at DePuy Synthes (a Johnson & Johnson company) and Mark Stiving discuss the most important job product managers have, identifying target customers and fairness in pricing.Got a topic you’d like for us to explore? Have a question you want answered? Email us at [email protected].

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In this episode, Anuj Jhunjhunwala, Director of Product Management at Merge, joins us to challenge conventional wisdom on data, roadmaps, and what it really means to lead in product. Key Takeaways: Managing Uncertainty Is the...
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Smart Pricing Strategies in the Age of AI with Mark Stiving
In this episode we’re joined by Mark Stiving, pricing expert, host of Impact Pricing, and creator of Pragmatic Institute’s pricing course, for a discussion on how understanding customer value is the cornerstone of pricing success,...
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Podcast
Thriving in Uncertainty as a Product Manager with Anuj Jhunjhunwala
In this episode, Anuj Jhunjhunwala, Director of Product Management at Merge, joins us to challenge conventional wisdom on data, roadmaps, and what it really means to lead in product. Key Takeaways: Managing Uncertainty Is the...
Podcast
Smart Pricing Strategies in the Age of AI with Mark Stiving
In this episode we’re joined by Mark Stiving, pricing expert, host of Impact Pricing, and creator of Pragmatic Institute’s pricing course, for a discussion on how understanding customer value is the cornerstone of pricing success,...
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