Pricing is often the last thing product managers think about, but a good pricing strategy should begin with the product introduction process, according to David Mok. In this podcast, David, senior director of pricing strategy and analytics at DePuy Synthes (a Johnson & Johnson company) and Mark Stiving discuss the most important job product managers have, identifying target customers and fairness in pricing.Got a topic you’d like for us to explore? Have a question you want answered? Email us at [email protected].
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Shaping Winning Marketing Strategies Using Customer Insights with Zach Golden & Steve Stano
In this episode of Product Chats, Zach Golden, Director at Anova Consulting Group, and Steve Stano, Executive Director of Marketing at one of Wall Street’s leading investment banks, join host Rebecca Kalogeris to discuss how...
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