In this episode of the Pragmatic Product Chats series, Francisco Bram, former Head of Product and Growth Marketing at UberEats, discusses the critical role of product marketing in today’s quickly evolving business environment.
Francisco elaborates on his definition of product marketing as “the art of taking the right product to the right audience at the right time,” and provides insights into effective marketing strategies and collaboration with product managers.
Key Takeaways:
- Critical Role of Product Marketing: Understand the vital role product marketing plays in today’s organizations and where to get involved in the product development cycle.
- Three Pillars of a Great Marketing Brief: Get back to basics. Learn the importance of addressing the why, how, and what in your marketing briefs.
- Emotional Storytelling: No matter the budget, the purpose of marketing stays the same. Discover how to create strong connections with your audience through compelling narratives.
- Fostering Collaboration: Strategies to enhance collaboration between product marketers and product managers.
- Effective Go-to-Market Plans: Insights into crafting compelling value propositions and successful product launches.
Guest Bio:
“The best praise that a PMM can get is a compliment on the success of a campaign, not a success of himself.” – Francisco Bram
Francisco Bram is the former Head of Product and Growth Marketing at UberEats, with a diverse background spanning from the textile industry to leading marketing efforts at UberEats. He is known for his deep understanding of customer needs and effective solution delivery, which has led him to design some truly outstanding campaigns. Francisco emphasizes the importance of a well-crafted brief and emotional storytelling in product marketing.
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