It may be easy to get frustrated with sales. To blame them for the lack of success with your product or campaign. But the truth is that’s not fair.
Their behavior is a direct reflection of what we hire them to do.
Stop complaining about sales and instead take the time to truly understand how they work, how they think and how they prioritize. And then use that knowledge to work with them more successfully.
Find out more from Diane Pierson, Pragmatic Marketing extraordinaire, in this episode of PragmaticLive.
Do you have a story to share about how you’ve aligned more successfully with sales? We’d love to hear it. Reach out to [email protected].
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Why Great Product Marketing Is About Timing with Francisco Bram
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