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Resources > Podcasts

Using Competitive Intelligence to Ensure a Successful Product Launch

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How often are you using competitive intelligence in your product launch? Just at the beginning? Sprinkled throughout the process? Just at the end, right before you launch? How are you using competitive analysis?

Listen to our recent webinar and join, Ellie Mirman, CMO of Crayon, and Bryan Dunn, VP of Product at Crayon, as they discuss how to use competitive intelligence to identify value and correctly position your new product in the market.

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In this episode of Product Chats, Jim Pietruszynski, CEO of SoulSight, joins host Rebecca Kalogeris to share insights on creating emotive brands that connect with audiences and move them to action. Jim emphasizes that activating...
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