In this episode of Product Chats, Zach Golden, Director at Anova Consulting Group, joins host Rebecca Kalogeris to break down the value of win loss analysis. Zach shares his expertise in gathering and delivering “voice of the customer” insights to help companies improve their go-to-market strategies and increase client retention. He explains how effective storytelling bridges the gap between customer feedback and actionable business outcomes and discusses the importance of qualitative interviews over surveys for deeper insights.
Key Takeaways:
- Win Loss Analysis Explained: Discover how understanding why deals are won or lost can unlock critical business insights.
- The Power of Storytelling: Learn how data storytelling helps teams frame customer pain points in a way that resonates and drives action.
- Research That Works: Explore how qualitative interviews uncover the nuanced market perceptions needed to refine your GTM strategy and product offerings.
Guest Bio:
Zach Golden is a Director at Anova Consulting Group, where he helps companies win more business and increase client retention by delivering insights through win/loss and client health programs. Over the past decade, Zach’s journey from Analyst to Director has been driven by a passion for building strong relationships and creating meaningful insights. He specializes in translating complex customer perceptions into clear, actionable insights with a practical, results-focused approach. Known for his talent in data storytelling, Zach balances sophistication with clarity (and even a bit of fun) to help clients fully understand and act on the findings.
ABOUT PRAGMATIC INSTITUTE:
Since 1993, Pragmatic Institute has provided training and professional development for product, design, and data professionals. Our comprehensive methods and Pragmatic Framework equip professionals with the skills to accelerate innovation, increase customer satisfaction, and bolster revenue. We offer online, in-person, and on-demand courses taught by industry experts with decades of experience.
EPISODE LINKS:
- Learn more about how to boost your PM skills with our workshops
- Explore our training and certification paths
- Learn about Pragmatic Institute
- Subscribe to our YouTube Channel
