In this episode of Product Chats, we delve into the world of experiential marketing with Sheila Rondeau, CEO of MogXP. Sheila, with her extensive background in marketing and experiential strategies, discusses the importance of measurement in experiential marketing, the impact of COVID-19 on in-person events, and innovative digital engagement strategies.
Key Takeaways:
- Drive Purchases, Not Just Creativity: Learn how experiential marketing can mitigate risks and drive purchases through predictive modeling and effective measurement.
- Personal Approach in B2B Marketing: Discover the necessity of solving client problems and engaging B2B buyers on a personal level.
- Digital Engagement Strategies: Understand the importance of creating valuable content and utilizing relevant platforms like LinkedIn and email to enhance client engagement.
- Lessons from the Field: Gain insights from Sheila’s experiences, from integrating new technologies to balancing fun and nostalgia in marketing campaigns.
Guest Bio:
Sheila Rondeau is the CEO of MogXP, a pioneer in experiential marketing. With six years of active duty in the Army and 14 years in the National Guard, Sheila’s discipline and leadership have driven her career. She rebuilt Anheuser-Busch’s beer school program and played a key role in the $4.2 billion acquisition of Vitamin Water by Coca-Cola. Sheila founded MogXP 12 years ago, focusing on marketing operations and experiential strategies to deliver measurable results. Visit https://mogxp.com or Sheila Rondeau’s LinkedIn for more insights and advice.
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