One of the most common ways to measure the performance of a product marketing manager is by the number of leads they generate. Pragmatic Marketing instructor David Daniels suggests using a another set of measurements that will tell the full story of how much impact your products have on your business and the overall market. Listen to the podcast and then read his blog post 7 Metrics Every Product Marketing Manager Should Know.
Most Recent
Podcast
Making Market Research Practical and Impactful with Ana Laskey, founder of Ground Control Research
In this episode, Anastassia (Ana) Laskey, founder of Ground Control Research, joins host Rebecca Kalogeris to explore how to make market research actionable in fast-moving organizations, without sacrificing depth or impact. Key Takeaways: Just-Right Research– Not every project needs...
Podcast
The Real Power of Pricing with Ajit Ghuman, co-founder of Monetizely
In this episode, Ajit Ghuman, co-founder of Monetizely and author of Price to Scale, joins host Rebecca Kalogeris to unpack how pricing connects the dots between product marketing, positioning, and profitability. Key Takeaways: Pricing as Strategy...
OTHER PodcastS
Podcast
Making Market Research Practical and Impactful with Ana Laskey, founder of Ground Control Research
In this episode, Anastassia (Ana) Laskey, founder of Ground Control Research, joins host Rebecca Kalogeris to explore how to make market research actionable in fast-moving organizations, without sacrificing depth or impact. Key Takeaways: Just-Right Research– Not every project needs...
Podcast
The Real Power of Pricing with Ajit Ghuman, co-founder of Monetizely
In this episode, Ajit Ghuman, co-founder of Monetizely and author of Price to Scale, joins host Rebecca Kalogeris to unpack how pricing connects the dots between product marketing, positioning, and profitability. Key Takeaways: Pricing as Strategy...
Sign up to stay up to date on the latest industry best practices.
Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.