In this episode of Product Chats, we explore the vital role of storytelling in content marketing with Rachel Hernandez, Director of Brand Strategy at Nextnet Media. With a career spanning from copywriting to managing a vast network of freelancers, Rachel offers a wealth of knowledge on creating impactful and authentic content.
Key Takeaways:
- Human Connection: Learn how storytelling fosters a deep connection with the audience, making them the hero of the narrative.
- Customer-Centric Approach: Understand the importance of focusing on the audience’s needs and purposes rather than just product features.
- Hero’s Journey Framework: Discover how to use this framework to craft compelling B2B marketing stories.
- Authenticity and Differentiation: Explore how cheeky and authentic content can set your brand apart in a crowded market.
- Engagement on Reddit: Uncover the potential of Reddit for reaching technical audiences and building trust.
Guest Bio:
Rachel Hernandez is a leading expert in digital content and content marketing. As the Director of Brand Strategy at Nextnet Media, she has built and led a dynamic content department since 2016. Recognized as a finalist for the Women in Content Marketing of the Year award, Rachel’s work blends creativity with strategic thinking. She is a proponent of storytelling in content marketing, believing in its power to create meaningful connections and long-lasting brand trust.
ABOUT PRAGMATIC INSTITUTE:
Since 1993, Pragmatic Institute has provided training and professional development for product, design, and data professionals. Our comprehensive methods and Pragmatic Framework equip professionals with the skills to accelerate innovation, increase customer satisfaction, and bolster revenue. We offer online, in-person, and on-demand courses taught by industry experts with decades of experience.
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