In this episode of Product Chats, Zach Golden, Director at Anova Consulting Group, and Steve Stano, Executive Director of Marketing at one of Wall Street’s leading investment banks, join host Rebecca Kalogeris to discuss how businesses can transition from one-time customer feedback projects to ongoing listening strategies. They share valuable insights on leveraging win-loss programs to drive business growth, improve customer retention, and help departments be more aligned on direction and focus.
Key Takeaways:
- From One-Time Efforts to Continuous Improvement – Treating win-loss analysis as a continuous program enables organizations to track trends over time, uncover deeper insights, and make data-driven decisions more effectively than short-term projects.
- Bringing Teams Together with Customer Insights – Engaging stakeholders from marketing, sales, product, and customer support creates a holistic understanding of customer needs and improves internal alignment.
- Making Feedback Actionable – Learn how to collect, analyze, and act on customer insights effectively, ensuring feedback is not just talked about but actually driving meaningful change for your team.
- Overcoming Common Challenges – Address barriers such as data overload, resistance to change, and gaps in feedback collection and interpretation to achieve sustained success.
Guest Bios:
Zach Golden is a Director at Anova Consulting Group, where he helps companies win more business and increase client retention through win/loss and client health programs. He specializes in translating complex customer perceptions into clear, actionable strategies with a practical, results-driven approach. Known for his talent in data storytelling, Zach simplifies complex data to help clients clearly understand their findings and take meaningful action.
Steve Stano is the Executive Director of Marketing at one of Wall Street’s leading investment banks, where he oversees equity solutions for thousands of companies. Steve has a proven track record of expanding customer relationships through data-driven insights and innovative marketing strategies such as Account-Based Marketing (ABM). He has successfully launched major brand strategies, global business intelligence programs, and digital marketing initiatives to optimize growth and scalability.
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