Pragmatic Marketing instructor and pricing expert, Mark Stiving interviews former Adobe manager of business model strategy and pricing, Ward Dey. Learn how to identify and fix profit leaks by analyzing discount behavior and getting to know how much value your customers see in your product. Ward also discusses the importance of establishing the most profitable business model – Would your customers be willing to pay for a subscription with frequent updates to your product, or will you increase revenue with something more perpetual? Discover how to capture low hanging fruit by initiating a few simple tasks and start setting the best price for your product. Listen now!
For practical strategies on optimizing revenue, check out our Price training course.
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How Great Leaders Make Product Decisions with Phil Hornby
In this episode of Product Chats, Phil Hornby, experienced product leader and author of the upcoming book It Depends: The Secret Handbook for Making High-Impact Product Decisions in Context, joins host Rebecca Kalogeris to discuss decision-making...
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