Replay: Shifting Focus from Features to Problems with Tiffany Wear Johnson

Product Chats with Tiffany Wear Johnson

In this replay episode of Product Chats, Tiffany Wear Johnson, Chief Product Officer at NMI, joins host Rebecca Kalogeris to discuss the benefits of prioritizing problems over features in product management. Tiffany offers insights into managing complex B2B2C relationships and aligning product strategies around shared goals.

Key Takeaways:

  1. Outcome-Based Roadmaps: Transitioning from reactive feature lists to outcome-based roadmaps helps manage stakeholder contention by focusing on shared objectives.
  2. Organizing Around Value Streams: Structuring product teams around value streams rather than personas improves the understanding of the customer journey and prioritizes tasks that drive impact.
  3. Data and Storytelling: Using data and storytelling as tools for making informed decisions and effectively communicating with stakeholders.

Guest Bio: Tiffany Wear Johnson is the Chief Product Officer at NMI, a leader in payment gateway technology. Recognized as one of the most influential women in payments by American Banker in 2022, Tiffany has a wealth of experience managing complex customer relationships and implementing transformative product strategies.

ABOUT PRAGMATIC INSTITUTE: Since 1993, Pragmatic Institute has provided training and professional development for product, design, and data professionals. Our comprehensive methods and Pragmatic Framework equip professionals with the skills to accelerate innovation, increase customer satisfaction, and bolster revenue. We offer online, in-person, and on-demand courses taught by industry experts with decades of experience.

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    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

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