What can an entrepreneur teach product managers about pricing and selling their products? Turns out quite a bit. In this podcast, Pragmatic Marketing instructor Mark Stiving interviews Sean Murphy of SKMurphy, a consultancy that has worked with hundreds of technology startups in Silicon Valley on product planning and introduction. They discuss the art of pricing new products–how you move from beta to early adopter to sustainable pricing models–as well as how to get your salesforce onboard with selling your new products.
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Mastering Stakeholder Engagement for Product Success with Bruce McCarthy
In this episode of Product Chats, Bruce McCarthy, author and expert in product management, joins host Rebecca Kalogeris to discuss the critical role of stakeholder management in product development. Bruce draws from his latest book...
OTHER PodcastS
Podcast
Mastering Stakeholder Engagement for Product Success with Bruce McCarthy
In this episode of Product Chats, Bruce McCarthy, author and expert in product management, joins host Rebecca Kalogeris to discuss the critical role of stakeholder management in product development. Bruce draws from his latest book...
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