Product and Marketing Lifecycles: When It All Aligns

Defining the Power of Win/Loss Analysis

Our product and marketing chiropractors are in! Okay, maybe they aren’t actually chiropractors, but they do have the insight you need to get alignment in your product and marketing lifecycles.

Eileen Norton, Pragmatic alumni and global marketing director for Watson Health Life Sciences at IBM, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to discuss how she stays grounded and organized to create efficient team alignment at IBM.

Ready to get aligned?  Check out our full roster of updated courses!

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Key Traits of Successful Product Managers with Paul Young

In this episode of the Product Chats, we sit down with Paul Young, a product management expert with over two decades of experience, to explore the key traits of successful product managers in today’s quickly...
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Why Great Product Marketing Is About Timing with Francisco Bram 

In this episode of the Pragmatic Product Chats series, Francisco Bram, former Head of Product and Growth Marketing at UberEats, discusses the critical role of product marketing in today’s quickly evolving business environment. Francisco elaborates...

OTHER PodcastS

Podcast

Key Traits of Successful Product Managers with Paul Young

In this episode of the Product Chats, we sit down with Paul Young, a product management expert with over two decades of experience, to explore the key traits of successful product managers in today’s quickly...
Podcast

Why Great Product Marketing Is About Timing with Francisco Bram 

In this episode of the Pragmatic Product Chats series, Francisco Bram, former Head of Product and Growth Marketing at UberEats, discusses the critical role of product marketing in today’s quickly evolving business environment. Francisco elaborates...

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