Pricing Science

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In the age of modern commerce, companies often struggle with the concept of pricing and the science behind it.  With so many variables, it’s crucial that organizations identify the correct data to analyze and the right processes to put in place in order to maximize revenue.  

Listen to Sales Growth and Pricing Strategy Expert for PROS, Craig Zawada, and Pragmatic Marketing Instructor and resident pricing guru, Mark Stiving, discuss all this and more in this edition of PragmaticLive.Would you like a deeper understanding of pricing? Take a look at our upcoming courses.

 

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In this episode of Product Chats, pricing expert Mark Stiving joins host Rebecca Kalogeris to dive into the core elements of value-based pricing and how companies can leverage segmentation to align pricing with customer needs....

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