Customers want to buy at a lower price and companies want to sell at higher prices, it’s a universal truth. In this episode of the Pragmatic Podcast, our vice president of marketing, Rebecca Kalogeris, is joined by Pragmatic Marketing Instructor and pricing guru, Mark Stiving, as they discuss why price is always an issue, but price never being an issue is the attitude you must maintain in order to create and communicate real value.
Read Mark’s original blog about this topic: Price Is ALWAYS the issue. Price Is NEVER the issue.
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When the Price is Right – Value-Based Pricing Strategies with Mark Stiving
In this episode of Product Chats, pricing expert Mark Stiving joins host Rebecca Kalogeris to dive into the core elements of value-based pricing and how companies can leverage segmentation to align pricing with customer needs....
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Podcast
When the Price is Right – Value-Based Pricing Strategies with Mark Stiving
In this episode of Product Chats, pricing expert Mark Stiving joins host Rebecca Kalogeris to dive into the core elements of value-based pricing and how companies can leverage segmentation to align pricing with customer needs....
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