“Consumers are our most valuable treasure trove of information, along with online reviews and some other data sets.”
-Tim Trapp, Director of Quality Engineering at Mattel, Inc.
In this episode, Tim shares all about product quality, specifically what can be learned from Mattel regarding the implementation of key product quality measures. Discussion topics include understanding customer feedback, the balance between cost, schedule, and quality, and the importance of monitoring both customer feedback and competitor performance. Don’t miss your chance to gain insights from one of the most recognized names in the industry.
Key Takeaways:
1. User Testing for Competitive Advantage: Testing products with real users to identify potential issues and improve design is a significant strategy at Mattel. This includes formative testing, which is done early and often to shape the design of products.
2. Active Post Market Surveillance: Once the products are in the market, the quality team looks at post-market surveillance to understand how the products are performing in real life, which can inform future design and manufacturing decisions.
3. Corrective Actions and Continuous Improvement: A well-defined process for corrective actions ensures that any issues are addressed promptly and do not become repeat mistakes. This involves constant checking of products in the market and making necessary improvements.
4. Quality as Everyone’s Responsibility: Tim emphasizes that quality is not just the quality department’s problem but everyone’s responsibility in the company. Striving for the best consumer experience should be a part of everything a company does.
ABOUT OUR GUEST:
Tim Trapp is a seasoned product executive with extensive experience in managing product quality across a diverse range of products. He has worked with and led multidisciplinary and multinational cross-functional teams, demonstrating his ability to navigate complex global landscapes. His expertise lies in being able to ensure the highest standards of product quality, compliance, and safety.
At Mattel, Tim has been instrumental in driving quality initiatives that have significantly enhanced product performance and customer satisfaction. His approach to quality is holistic, encompassing everything from initial design and user testing to post-market surveillance and continuous improvement. His insights have helped shape Mattel’s product portfolio and maintain its reputation for excellence.
ABOUT PRAGMATIC INSTITUTE:
Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.
Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide.
If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths at pragmaticinstitute.com/product. Courses are available online, in-person, or on-demand to fit your schedule.
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