In this podcast, Pragmatic Marketing instructor Diane Pierson introduces us to “Sinnovation,” a misstep companies take when they drive prices up or make product changes under the guise of added value when they’re really just serving their own interests. See the consequences of innovation gone wrong and learn how to avoid them as Diane offers her advice on how to provide real benefits to customers.
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Podcast
Overcoming the Unique Challenges of B2B Branding with Jim Pietruszynski
In this episode of Product Chats, Jim Pietruszynski, CEO of SoulSight, joins host Rebecca Kalogeris to share insights on creating emotive brands that connect with audiences and move them to action. Jim emphasizes that activating...
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When the Price is Right – Value-Based Pricing Strategies with Mark Stiving
In this episode of Product Chats, pricing expert Mark Stiving joins host Rebecca Kalogeris to dive into the core elements of value-based pricing and how companies can leverage segmentation to align pricing with customer needs....
OTHER PodcastS
Podcast
Overcoming the Unique Challenges of B2B Branding with Jim Pietruszynski
In this episode of Product Chats, Jim Pietruszynski, CEO of SoulSight, joins host Rebecca Kalogeris to share insights on creating emotive brands that connect with audiences and move them to action. Jim emphasizes that activating...
Podcast
When the Price is Right – Value-Based Pricing Strategies with Mark Stiving
In this episode of Product Chats, pricing expert Mark Stiving joins host Rebecca Kalogeris to dive into the core elements of value-based pricing and how companies can leverage segmentation to align pricing with customer needs....
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