There are always more ideas than time. In this episode, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Pragmatic Instructor, Amy Graham, about how to evaluate potential opportunities to determine what is worth a “yes” and what deserves a “no.” The system gives every person (regardless of job title) an opportunity to feel heard while also letting the data speak to the viability of the idea.
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Overcoming the Unique Challenges of B2B Branding with Jim Pietruszynski
In this episode of Product Chats, Jim Pietruszynski, CEO of SoulSight, joins host Rebecca Kalogeris to share insights on creating emotive brands that connect with audiences and move them to action. Jim emphasizes that activating...
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When the Price is Right – Value-Based Pricing Strategies with Mark Stiving
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Podcast
Overcoming the Unique Challenges of B2B Branding with Jim Pietruszynski
In this episode of Product Chats, Jim Pietruszynski, CEO of SoulSight, joins host Rebecca Kalogeris to share insights on creating emotive brands that connect with audiences and move them to action. Jim emphasizes that activating...
Podcast
When the Price is Right – Value-Based Pricing Strategies with Mark Stiving
In this episode of Product Chats, pricing expert Mark Stiving joins host Rebecca Kalogeris to dive into the core elements of value-based pricing and how companies can leverage segmentation to align pricing with customer needs....
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