Mark Miller and Ted Vaugh, authors of Culture Built My Brand: The secret to winning more customers through company culture, join Rebecca Kalogaris, VP of marketing at Pragmatic Institute to talk about the intersection of culture and brand. They outline the 5 pillars of the brand, which include culture, products and services, the story of the company, user experiences and identity. They also explore the frustration that emerges when different departments and different people own different parts of the brand because it becomes complicated to shape culture. The conversation includes tips on how to address culture as someone who isn’t a leader at the organization. Mark and Ted explain that a marquee culture drives performance, but a bad culture can kill the brand.
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How Great Leaders Make Product Decisions with Phil Hornby
In this episode of Product Chats, Phil Hornby, experienced product leader and author of the upcoming book It Depends: The Secret Handbook for Making High-Impact Product Decisions in Context, joins host Rebecca Kalogeris to discuss decision-making...
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Podcast
How Great Leaders Make Product Decisions with Phil Hornby
In this episode of Product Chats, Phil Hornby, experienced product leader and author of the upcoming book It Depends: The Secret Handbook for Making High-Impact Product Decisions in Context, joins host Rebecca Kalogeris to discuss decision-making...
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