“I don’t care if you have the best creative in the world. I don’t care if you have the best concepts in the world, but if you’re reaching out screaming at the top of your lungs to the wrong audience, you’re not going to get any results” – Sarah Saffari In this episode of Pragmatic Product Chat, host Rebecca Kalogeris interviews Sarah Saffari, Founder of InfluencerNexus, about best practices for influencer marketing. Sarah provides valuable insights from both sides of influencer partnerships. They discuss:
- How influencer marketing is “word-of-mouth at scale” due to loyal niche audiences
- Vetting influencers carefully to avoid fraud and ensure an authentic audience
- Developing genuine relationships and allowing creative freedom for best results
- Measuring influencer impact through trackable links and other metrics
- Case studies of successful influencer campaigns and partnerships
- Why micro-influencers can sometimes outperform celebrity influencers
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- Gain a thorough understanding of your buyers and how they like to buy so you can build product marketing strategies that deliver results.
- Align across go-to-market teams by effectively sharing and leveraging your buyer knowledge to prioritize the right product marketing strategies.
- Measure your strategies against the metrics that matter most to your organizations, focusing on outcomes and impact, not vanity.
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The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].
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