“Go-to-Market work is delayed compounding work, meaning there’s delayed gratification, and it compounds over time. So if you’re changing up your execution, it’s because there’s no strategy. So if you create the strategy and then you do consistent execution, and you do the marketing math to understand what’s working and what’s not, then you start to get that delayed compounding effect.”
-TK Kadar
In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews TK Kadar, founder of TK Unstoppable where he advises SaaS Founders on how to build scalable Go-To-Market strategies. TK has an extensive background in strategy, marketing, and he specializes in building, scaling and exiting SaaS businesses
They discuss:
- Three pillars of a successful business
- Why the market can make or break any product
- What makes a great market
- How to drive alignment in a company
- How to get out of the “one more feature” trap
- The difference between strategy and execution
To hear more from TK, subscribe to his YouTube channel. He published a new episode every Sunday. You can also check out his programs at getunstoppable.com.
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