How Great Leaders Make Product Decisions with Phil Hornby

Product Chats with Phil Hornby

In this episode of Product Chats, Phil Hornby, experienced product leader and author of the upcoming book It Depends: The Secret Handbook for Making High-Impact Product Decisions in Context, joins host Rebecca Kalogeris to discuss decision-making in product management. Phil introduces practical frameworks to help PMs identify the right decisions to focus on, make choices collaboratively, and implement them effectively.

Key Takeaways:

  1. Focus on High-Leverage Decisions: Avoid decision fatigue by prioritizing the decisions with the biggest impact and delegating non-critical ones.
  2. Three Lenses for Decisions: Balance intuition (gut feeling), data (quantitative insights), and feedback (qualitative input) for better decision-making.
  3. Bring Teams Along: Use participative decision-making models to build alignment and ensure implementation goes beyond just agreement to include context and empowerment.
  4. Codify Product Principles: Learn how successful companies like Shopify and eBay turn major decisions into repeatable frameworks to guide future actions.

Guest Bio:
Phil Hornby is a seasoned product leader, coach, and technologist with over 20 years of experience helping product teams make high-impact decisions. Having worked with thousands of professionals across hundreds of companies, Phil is passionate about empowering product leaders to think clearly, make strong decisions, and drive meaningful results. His upcoming book, It Depends: The Secret Handbook for Making High-Impact Product Decisions in Context, provides a comprehensive guide to decision-making frameworks and principles for product teams.

Visit ItDependsBook.com to join the early Readers Club and stay updated on Phil’s latest insights.

ABOUT PRAGMATIC INSTITUTE:
Since 1993, Pragmatic Institute has provided training and professional development for product, design, and data professionals. Our comprehensive methods and Pragmatic Framework equip professionals with the skills to accelerate innovation, increase customer satisfaction, and bolster revenue. We offer online, in-person, and on-demand courses taught by industry experts with decades of experience.

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    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

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