How Did The Pandemic Change Product Marketing?

Defining the Power of Win/Loss Analysis
Audio Player

Rebecca Kalogeris, VP of marketing for Pragmatic Institute, and Diane Pierson, an instructor at Pragmatic Institute, talk about how the product industry has evolved during the last 15 months as the world drastically changed during the pandemic. They discuss what changes they predict are permanent and what might be a temporary shift to manage a unique environment. Rebecca and Diane also talk about how to measure success when the baseline is no longer relevant, and how to put structures in place to prepare for the unpredictable.”You can’t know what’s going to happen, but be ready to act when it does. Keep these lessons with you and use them as you go forward. I think the future is going to be different, but I think we’ve got a lot of promise for this role as we go forward.”

Author

Most Recent

Podcast

Mastering Storytelling & Public Speaking for Product Professionals with Blair Bryant Nichols

In this episode of the Product Chats Podcast, Blair Bryant Nichols, founder of BBN Creative Management, joins us to explore how product managers and marketers can harness the power of storytelling and public speaking to...
Podcast

Big Bet Leadership: How to Win in the Hyper-Digital Era with John Rossman

In this episode of Product Chats, John Rossman, former Amazon executive and business transformation expert, joins host Rebecca Kalogeris to discuss how leaders can identify, manage, and execute Big Bets—high-risk, high-reward initiatives that drive significant business...

OTHER PodcastS

Podcast

Mastering Storytelling & Public Speaking for Product Professionals with Blair Bryant Nichols

In this episode of the Product Chats Podcast, Blair Bryant Nichols, founder of BBN Creative Management, joins us to explore how product managers and marketers can harness the power of storytelling and public speaking to...
Podcast

Big Bet Leadership: How to Win in the Hyper-Digital Era with John Rossman

In this episode of Product Chats, John Rossman, former Amazon executive and business transformation expert, joins host Rebecca Kalogeris to discuss how leaders can identify, manage, and execute Big Bets—high-risk, high-reward initiatives that drive significant business...

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.