Getting the Whole Company to Fall in Love with Your Personas
Personas are more than personality profiles filled with statistics and demographics. By capturing their problems, aspirations, goals and emotions, great market-driven personas tell an engaging story that rallies your business behind your product’s market. They help sales have the right conversations, encourage marketing to craft the best messaging, and product to have features that influence the buying decision. In this week’s podcast, taken from Johnathan Lucky’s webinar, we’re going to dig into how to build and implement personas within your organization.
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Replay: Shifting Focus from Features to Problems with Tiffany Wear Johnson
In this replay episode of Product Chats, Tiffany Wear Johnson, Chief Product Officer at NMI, joins host Rebecca Kalogeris to discuss the benefits of prioritizing problems over features in product management. Tiffany offers insights into...
[REPLAY] Unlocking the Power of Product Operations with Dan Corbin
In this replay episode of Product Chats, we revisit an enlightening discussion with Dan Corbin, a veteran in product management and operations. Dan dives into the importance of product operations in creating streamlined workflows, fostering...
Replay: Shifting Focus from Features to Problems with Tiffany Wear Johnson
In this replay episode of Product Chats, Tiffany Wear Johnson, Chief Product Officer at NMI, joins host Rebecca Kalogeris to discuss the benefits of prioritizing problems over features in product management. Tiffany offers insights into...
[REPLAY] Unlocking the Power of Product Operations with Dan Corbin
In this replay episode of Product Chats, we revisit an enlightening discussion with Dan Corbin, a veteran in product management and operations. Dan dives into the importance of product operations in creating streamlined workflows, fostering...
