“The thing about UX maturity is, as much as I love it, it’s so complicated. And even when you look at an organization, it’s hard to characterize a full organization. Different parts of the organization will have achieved different levels of maturity. But it’s a good tool to use at almost any elevation to help you understand where are we and where could we be going.” – Lori Landesman
Rebecca Kalogeris, VP of marketing and product strategy at Pragmatic Institute, interviews Lori Landesman, a VP of user experience at Salsify, about design careers, advocacy, and UX maturity scales.
Lori started her career in instructional technology. She fell into the usability world while working for Netscape, which saw its websites as instructional devices, and became a usability practitioner. Lori’s career evolved as user experience design emerged, and she has since become an expert in UX design and research. She is particularly interested in UX maturity, and how it has evolved throughout her career and in organizations she has worked with.
During this episode, Rebecca and Lori discuss:
- What the UX maturity journey might look like at a company
- How different designers might thrive in companies depending on the UX maturity levels
- Why UX professionals need to empathize with their colleagues as much as they empathize with users
- Leveraging data in design
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