“Data helps businesses understand their customers more, sell to them more and give them more relevant communications when they want to talk to them. It allows them to develop that relationship and to become that customer’s first choice.”
– Natasha Joslin
Sometimes, it feels like data teams are talking a different language than their counterparts. No matter how robust the data, insights often seem to fall onto deaf ears.
In this episode of Data Chats, Chris Richardson talks with Natasha Joslin, co-founder of Mojo, a data agency that helps businesses use their data to impact growth. They discuss how businesses need to bridge the gap between data teams, tech teams and business teams in order to get value from their data. Here are a few points they cover:
- Have a common language when discussing customer metrics or product definitions so that insight can be gained more easily.
- Leveraging data can mean different things depending on the context, such as customer research or web tracking.
- Data should be presented in terms of stories and insights that are relevant to the business plan.
- Good data governance practices democratize data so that everyone can use it without needing a computer science degree.
Just having data isn’t enough. If you want to learn how to use your data to make an impact, be sure to check out this episode.
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