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Create a Thriving Forever Transaction Business

Defining the Power of Win/Loss Analysis

What is a forever transaction?

On this episode of Pragmatic Live, Robbie Kellman Baxter, strategic consultant and author of The Forever Transaction , joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss how to create a thriving “forever transaction” business and lessons she has learned being a top strategist in the field of subscription business.

To learn more about Robbie or listen to her podcast, visit robbiekellmanbaxter.com.

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Pragmatic Institute Product Chats: Getting Your Product Sold: Driving Adoption, Sales Enablement, and Post-Launch Success with Ciara Peter
Podcast

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In this episode, Ciara Peter, SVP of Product at Robin, joins us to break down what happens after the PRD is done and the code is shipped. Drawing on her experience building people-centered enterprise software...
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