Competing with Free Offerings

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It’s a pretty well-known fact: People would rather get something for free than pay money for it. Pragmatic Marketing Instructor Mark Stiving takes a look at pricing models that allow you to differentiate from your competitor’s freebies.

marketing, pricing, product management

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In this episode of Product Chats, pricing expert Mark Stiving joins host Rebecca Kalogeris to dive into the core elements of value-based pricing and how companies can leverage segmentation to align pricing with customer needs....

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