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Pricing Is …

Pricing is important to both your company and your customers, with high prices hindering demand and low prices leaving money on the table or making your product look cheap. There is clearly so much more to pricing than just a boring function that places a number on a product–so familiarize yourself with the nuances of exactly what pricing is.

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Pragmatic Editorial Team

The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].
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