Aligning Design Activities to Business Strategy

In the eyes of your business stakeholders, design work is more valuable—and worth investing in—when it’s clearly connected to business strategy. As a designer, understanding the business ecosystem you operate within will help you position yourself as a strategic partner and elevate the design function in your organization.

Pragmatic Design’s new ebook shares how to determine your company’s strategy so you can be intentional in your choice and recommendation of design activities (and therefore increase your impact). Read about four types of company strategy, common indicators for each, corresponding design activities, and examples.

Looking to gain more knowledge on boosting the strategic impact of design? Check out Business Strategy & Design. This course helps you confidently contribute to strategy conversations by tying your design work to business outcomes and ensuring you can measure and communicate how design fits into the strategic landscape.

Author

  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

    View all posts
Aligning Design Activities to Business Strategy

Complete the form below to download the ebook

OTHER EbookS

Ebook

How to Make Your Design Stories Shareable

Whether you’re speaking to stakeholders or teammates, delivering stories that motivate your audience to take action is essential—and difficult. Pragmatic Design’s newest ebook explores the world of “shareability,” and how you can leverage different techniques...
Category: Design
Ebook

Using Resources to Bring Design Stories to Life

There are myriad ways to apply storytelling in design, from aligning on user context with cross-functional stakeholders to sharing learnings from a project with peers. If you have a goal in mind for your story,...

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Subscribe

Subscribe

Pragmatic Institute Resources