Author: lherndon

Improving Your Website Content

June 22, 2017

The Pricing Coach: Outcome vs. Cost-Based Pricing

June 15, 2017

Creating a Great Customer Experience

June 8, 2017

The Pricing Coach: Optimizing Pricing for a Will I Software Product

June 2, 2017

Eating Our Own Dog Food, Part II

May 25, 2017

The Business of Sports

May 18, 2017

Pricing and Customer Values

May 11, 2017

Technology and Professional Services

May 4, 2017

Pricing for International Markets

April 27, 2017

Optimize Your Pricing Decisions With Data

April 20, 2017

Lessons Learned from 100+ Hours of Persona Interviews

April 13, 2017

Prisoner’s Dilemma (and What the Heck It Has to Do with Pricing)

April 6, 2017

Pricing Professional Services

March 30, 2017

A Peek Behind the Pragmatic Curtain: Eating Our Own Dog Food

March 23, 2017

Reaching Key Decision Makers to Accelerate Revenue

March 16, 2017

Rethinking Leadership in a World of Change

March 9, 2017

A Peek Behind the Pragmatic Curtain: Marketing Automation

March 2, 2017

The B2B Buying Disconnect

February 22, 2017

Jobs to be Done vs. Market Problems

February 16, 2017

2017 Product Management & Marketing Survey Unplugged

February 9, 2017

You’re Product Strategy

February 2, 2017

Building Strategic Product Roadmaps Q&A

January 26, 2017

Changing Your Culture with Market Facts

January 19, 2017

Top 5 Skills of the Awesome Product Marketer

January 12, 2017

How You Say It Is Important As What You Say

January 5, 2017

Sales & Marketing: Till Death Do Us Part

December 22, 2016

You Just Finished Training, Now What?

December 15, 2016

Why Knowing How Much to Charge Isn’t Enough

December 8, 2016

What Bourbon, Gelato and Horse Sex Can Teach Us About Pricing

December 1, 2016

Win/Loss Analysis: Discover What Makes Your Customers Tick

November 17, 2016

How Gender and Generations Impact Leadership

October 27, 2016

A Holistic Look at Revenue Management

October 20, 2016

Product Management Lessons from Entrepreneurs

October 13, 2016

Why Pricing Shouldn’t Be an Afterthought

September 8, 2016

How To Reinforce your Company’s Value With Content Marketing

September 6, 2016

Beta Testing 101 – Part II

July 14, 2016

Implementing the Pragmatic Marketing Framework

July 7, 2016

How Should I Use Fixed Costs When Setting My Prices?

June 30, 2016

How Thought Leadership Can Elevate Your Products and Career

June 21, 2016

Creating a Compelling Product Roadmap

June 9, 2016

Kill the Zombies

June 2, 2016

Empower Your Sales Team to Sell at Your Price

May 27, 2016

Art of Value

May 5, 2016

Using Measurement to Influence Decisions

April 28, 2016

Key Results from the 16th Annual Pragmatic Marketing Product Management and Marketing Survey

April 21, 2016

The 30 Day Launch Plan – Week 3

March 17, 2016

The 30 Day Launch Plan – Week 2

March 10, 2016

The 30 Day Launch Plan – Week 1

March 3, 2016

Internal Partners: Understanding Sales Personas

February 25, 2016

How to Optimize Usability Test Interviews

February 18, 2016

Building & Communicating Corporate Strategies

January 21, 2016

Secrets to Great Advisory Boards

January 14, 2016

Competing with Free Offerings

January 7, 2016

Defining Roles and Sharing a Common Set of Priorities

November 19, 2015

Raise Prices Without Upsetting Customers

November 12, 2015

The Power of Positioning

October 21, 2015

How Veda Became Market Driven

October 8, 2015

How Ariba Went from Tribal to World Class

October 2, 2015

How to Give Demos That Win New Business

July 8, 2015

Delight Your Customers While You Turn a Profit

June 9, 2015

Product Roadmaps in Highly Iterative Environments

March 18, 2015

The Practical Side of Portfolio Management

November 17, 2014

Competitive Intelligence: Use employees and internal knowledge to create a competitive edge

August 22, 2014

Modern Competitive Intelligence Webinar

February 19, 2014

Tuned In Leadership – Webinar

April 4, 2012

Tuned In Buyer Experiences – Webinar

April 4, 2012

Create and Deliver Surprisingly Compelling Software Demonstrations – Webinar

July 15, 2009

Prioritizing Your Backlog for Profit – Webinar

July 14, 2009