In this episode of Product Chats, Kirsten Butzow, product leadership expert, joins host Rebecca Kalogeris to break down a structured, three-phase approach to career management. Whether you’re just starting out, growing into leadership, or looking to maximize your long-term impact, Kirsten’s Do-Build-Catalyst framework provides a clear path for career success.
Key Takeaways:
- Do Phase (Early Career) – Build your skills, define your niche, and gain foundational experience. Your best future pivots depend on what you establish here.
- Build Phase (Mid-Career Leadership) – Shift from individual execution to achieving through others—whether you manage teams directly or influence cross-functional stakeholders.
- Catalyst Phase (Senior Leadership & Legacy-Building) – Focus on accelerating others, optimizing systems, and passing the baton to ensure long-term impact.
- Bonus Phase: Planning Your Exit – This isn’t just about retirement—it’s about being intentional in every phase of your career to create lasting influence and opportunity.
Guest Bio:
Kirsten Butzow is an experienced product leader and consultant, specializing in product strategy, leadership, and career development. She has 20 years of experience with leading Global 500 technology companies, including Fujitsu, Pearson and Blackboard, in the role of Vice President of Product Management and Marketing, directing product portfolios with revenues of $150 million.
ABOUT PRAGMATIC INSTITUTE:
Since 1993, Pragmatic Institute has provided training and professional development for product, design, and data professionals. Our comprehensive methods and Pragmatic Framework equip professionals with the skills to accelerate innovation, increase customer satisfaction, and bolster revenue. We offer online, in-person, and on-demand courses taught by industry experts with decades of experience.
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