In this episode of the Pragmatic Product Chats series, marketing expert Mark Donnigan joins host Rebecca Kalogeris to provide practical advice on go-to-market strategies for startups. Mark shares his approach to integrating marketing with product development and sales to drive business growth.
Key Takeaways:
- Consistently Listen and Engage with Customers: Regular engagement and genuine understanding of customer needs can provide invaluable insights for product development and marketing.
- Guide Your Buyers to Purchase: A five-step framework for B2B purchases—identifying problems, exploring solutions, building requirements, selecting vendors, and undergoing a validation process. Mark advocates for educational content tailored to each step of the customer’s buying journey.
- Leverage an Iterative Marketing Approach: Implement a marketing framework that focuses on small, measurable executions, and refines strategies based on market feedback to align with customer needs and trends.
- Understanding the Buying Process is Vital: Ensure marketing materials and strategies support and facilitate the customer’s journey from problem identification to solution validation.
Guest Bio:
Mark Donnigan is a virtual CMO and go-to-market consultant who designs and executes marketing programs that deliver real business results for technology startups. Mark’s expertise lies in integrating marketing with business strategy to drive growth. He has developed a unique approach rooted in first principles, breaking down problems to their core and building innovative solutions. Dive deeper into Mark’s insights and strategies by checking out his Minibook, “First Principles in Marketing for Startup Founders and CEOs,” which offers a fresh perspective on marketing.
ABOUT PRAGMATIC INSTITUTE:
Since 1993, Pragmatic Institute has provided training and professional development for product, design, and data professionals. Our comprehensive methods and Pragmatic Framework equip professionals with the skills to accelerate innovation, increase customer satisfaction, and bolster revenue. We offer online, in-person, and on-demand courses taught by industry experts with decades of experience.
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