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“Often your merchants and your partners are trying to solve the same problem, they just might have a different idea on how to get there.”
– Tiffany Wear Johnson, Chief Product Officer at NMI
In this episode of Product Chats, Tiffany Wear Johnson, the Chief Product Officer of NMI and American Banker’s Most Influential Women in Payments (2022), joins us to discuss the complexities of product management in a B2B2C environment, the importance of focusing on problems rather than features, and the strategies used to manage competing priorities among different buyer personas.
Key Takeaways:
Takeaway 1: Transitioning from a reactive feature list roadmap to an outcome-based roadmap can help manage contention between different stakeholders by focusing on shared objectives.
Takeaway 2: Organizing product teams around ‘value streams’ rather than personas can help the team better understand the customer journey and prioritize tasks that have the most impact.
Takeaway 3: Data and storytelling are crucial tools for understanding product metrics and making informed decisions.
ABOUT OUR GUEST:
Tiffany Wear Johnson is the Chief Product Officer of NMI, a company that focuses on payment gateway technology. She’s been named one of the most influential women in payments in 2022 by American Banker and is Money 20/20 Rise Up Leadership Recipient. Tiffany has effectively managed multiple layers of customer relationships in the B2B2C space and has implemented approaches that have transformed product strategies at NMI.
ABOUT PRAGMATIC INSTITUTE:
Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.
Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide.
If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths at https://www.pragmaticinstitute.com/product/. Courses are available online, in-person, or on-demand to fit your schedule.
Want to learn more about becoming a Pragmatic Certified Product Manager? Learn more here.
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