“The job of UX in games tends to be like balancing the friction point. I like to say that it’s making the easy things easy and the hard things hard.” – Cait Goodale
Rebecca Kalogeris, VP of marketing and product strategy at Pragmatic Institute, interviews Cait Goodale on the lessons designers can learn from the gaming industry. Cait is a dynamic and passionate UX design leader with a background that spans graphic design, fashion, gaming and product design. As the former head of UX at Drest, a gaming company focused on fashion and beauty, she has explored the intersection of different industries.
Cait’s journey began in graphic design, and she quickly found her niche in the overlap between the fashion and gaming worlds. Her career includes stints at major companies like Microsoft, where she worked on augmented reality projects, and King, the mobile games company behind the wildly popular Candy Crush. She also has a talent for writing; she shares her insights with the design community as the author of the Thrifted Design Leadership blog.
Cait and Rebecca Discuss:
- The role of UX and UI at gaming companies and how those roles may change depending on company size
- The role of data in game design
- Segmentation in entertainment products
- How friction impacts the gaming experience
- What “re-onboarding” is and why it’s essential to have long-term thinking about users
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